For me a part of the melancholy feeling comes from the indignity of being forced to prove I'm human, and then the frustration at this stupid world we've created which requires me to do so which immediately follows the indignity. A website with captchas is like a retail store with metal detectors; it's not somewhere I feel welcome.
As an aside, I enjoyed the use of the word "anomie" in the article.
Now I'm going to put on some sovietwave...