I think the problem of this essay is that it's overly technical: only those versed well enough in SQL will really care to read the whole thing, and if they are already at that level, either they accepted that "SQL will get the job done in the end", or they learned to live along it and now even kinda embrace it, and are happy to write about how the examples are very poor and dismiss the critique based on that, when th…
Stop fighting SQL so much, and just focus on bringing a better solution. If potential users see it has significant benefits they'll start using it.