Earlier quoted context omitted.
Apple can design custom everything and has the economy of scale to justify it. The PC space is also more competitive, Apple managed to associate their brand with luxury and charge a huge premium for their hardware, a laptop with equivalent specs would struggle massively to sell at the same price when you could purchase similarly powerful laptops for half the cost that would run the same software. At this point Apple…
The Mac markup is not 100%.
$999 Starting Price. tempting
+$249 +265Gb SSD (and a 8th GPU core)
+$200 +8Gb RAM (to a reasonable 16Gb)
+$200 +512Gb (to a nice 1Tb)
So that's $649 for a 768Gigs of SSD, 8 Gigs of RAM (and a GPU core). Cost of 1Tb gen-4 and a stick of RAM is about $200