Different article from a month ago “Why can’t you buy a good web cam?” https://news.ycombinator.com/item?id=25504771 Lots of points. Big one being that the market is bifurcated into: 1. People who just want the minimum as cheap as possible. 2. People willing to pay enough to buy a mirrorless photo camera and plug it in as a web cam when they need it.
I see this pattern everywhere - the market bifurcating into a) race-to-the-bottom garbage products that are barely crossing the legal threshold of fit for purpose, and are essentially a huge waste of natural resources, and b) quality goods sold to specialists or companies, usually severely overpriced (to cover low volume of sales, and/or just because the market will bear it). Does it have a name in economics? Are the…
The problem is most people have very little understand of quality. And that is why Marketing matters.
In WebCam, most dont cares much about the quality because you rarely use it. It wasn't until pandemic people were forced to use it more often did they realise how crap it was.
Marketing is about educating customers why your product is better, how you should spend more on it. And Apple is an example, they are exceptionally good at it.
> usually severely overpriced
Most of the time I find that to be false. Not because of the market will bear it, but those market also requires constant innovation so profits are being funnel back into R&D. Generally speaking most "market will bear it" type of product disappear within 5 years when a competitor found they could make something better and cheaper.