If alternative chat, payment, etc. are prevented from being created, that is not a "free market" decision. This smells like a politically aligned cartel, with key companies enjoying de facto monopoly positions in effect legislating what is and what is not acceptable.
Right now, we haven't heard from ISPs. The entire suite of services that are controlled by the monopoly FANGs can be recreated, including clouds and cloud-fronts.
If that line is crossed as well then we'll have a modern society entirely dependent on information infrastructure that is controlled by a handful of companies with pedigree rooted firmly in the defense and intelligence sectors. You can call that whatever you please, but it will not be pleasant.
[p.s. I vote Green.]