As a UI/UX agency that focusses on B2B SaaS, I’ve always found Fantasy UIs fascinating. It’s the complete opposite of the simple & clean interfaces clients ask us to design. I’ve spent some time thinking about why these Fantasy UIs are so fascinating despite the fact they seem not very user friendly. My conclusion was that fantasy Interfaces are very much like the early web. Lots of moving parts (dancing banana gifs)…
>We lost the Art of interface building and turned it into a complete science If only... Most modern companies seem to ignore any kind of science and thoughtful consideration of their UIs. The only considerations seem to be: (1) looks good on screenshots, and (2) is modern (for some arbitrary definition of modern). The only "scientific" tool they emply A/B testing, blindly and massively. Look at some reports about bet…
Which optimizes for metrics that aren't beneficial to the end user.