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Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

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Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#131

Post by SifJar »

FabHK wrote: post #112
SifJar wrote: post #95

Earlier quoted context omitted.

Word of mouth doesn't work for super niche services/products where e.g. there's a good chance no one who's recommendations you trust would be interested in the same type of service/product It also favours more established businesses that are more known, making it harder for new businesses to gain any traction. I'm not keen on advertising (I use adblockers on all my devices etc.), but there are definitely some (in my…

> Word of mouth doesn't work for super niche services/products Nonsense. See, there are (were?) lots of niche specific publications and communities. They'd actually know about a subject, and provide informed and largely unbiased advice, and carry advertisement, of course. Similarly, there were regional newspapers, carrying information and advertisement of regional interest. TV and other broad media could not steal th…

OK, but pretending that the world hasn't moved on from these niche publishers seems naive to me.

Perhaps I should have said "in the modern world, word of mouth doesn't work..."

Today, chances are those niche publications & communities are going to be online. And how do we determine the trustworthy ones from the ones that are just trying to exploit us? I guess we need to rely on word of mouth to determine which mouths we should listen to words from...

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#132

Post by AnthonyMouse »

dannyw wrote: post #59
zpeti wrote: post #55

Earlier quoted context omitted.

I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…

Allowing small businesses to tack on a stealth 5% charge onto your credit card also helps small businesses, but would you advocate for that?

If you could convince credit card companies to waive their fees for small businesses and make it back by charging more to big businesses, that could be a pretty big win.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#134

Post by pueblito »

SifJar wrote: post #129
kergonath wrote: post #123

Earlier quoted context omitted.

Quite the contrary. Word of mouth works wonders in small, tightly-knit communities that typically form around very small niches.

Right, but how do I find that tight-knit community (and begin to trust the people in it) if none of the people I currently associate with are interested in that niche & can introduce me to it?

Not from advertisements, that’s for sure.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#136

Post by legolas2412 »

dismalpedigree wrote: post #72
dannyw wrote: post #62

Earlier quoted context omitted.

Safari visitors are 30% cheaper to advertise to than Chrome visitors. Make what you will.

Because Chrome users are more likely to be duped into spending money?

Uhh, given that safari users are using apple devices, I'm going to argue the opposite, that safari users are more likely to spend money.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#137

Post by tomcam »

> But in today’s world, it’s kind of transparent whom Facebook is targeting here: old white politicians.

Because they’re all knuckle-dragging racists and completely identical in their thinking, amiright? Obviously politicians of every other race are free of bias or prejudice but the old white ones, well, you know what’s in their hearts. And it’s all bad intentions. Because they’re old and white, you see.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#138

Post by ogre_codes »

zpeti wrote: post #55
firloop wrote: post #7

> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…

I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…

> If you can then you get ads for boutique florists in your area or gadgets you might actually like.

The magic moment of "I get relevant advertising" never happened to me so perhaps I'm jaded. For a while Google did just keyword targeting and it worked fairly well. (Not it's gone berserk and you often don't even see the organic results without scrolling). But the closest I get to relevant targeted advertising was when I'd do a search on Amazon for circular saws and see advertising for circular saws for the next 3 weeks.

Rough location based targeting is still going to be possible because requests will still have IP addresses. Likewise, the advertiser will know what app you are using and many apps provide context just based on what the app is.

Beyond that, I'm not super worried.

What would really help small businesses is if Goohle and Facebook would share the proceeds from advertising more evenly. Right now they basically suck all of the profits out of the market.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#139

Post by KittenInABox »

SifJar wrote: post #131
FabHK wrote: post #112

Earlier quoted context omitted.

> Word of mouth doesn't work for super niche services/products Nonsense. See, there are (were?) lots of niche specific publications and communities. They'd actually know about a subject, and provide informed and largely unbiased advice, and carry advertisement, of course. Similarly, there were regional newspapers, carrying information and advertisement of regional interest. TV and other broad media could not steal th…

OK, but pretending that the world hasn't moved on from these niche publishers seems naive to me. Perhaps I should have said "in the modern world, word of mouth doesn't work..." Today, chances are those niche publications & communities are going to be online. And how do we determine the trustworthy ones from the ones that are just trying to exploit us? I guess we need to rely on word of mouth to determine which mouths…

When you're talking about niche interests IME facebook just plain isn't good enough. You have to go to old-school forums, and from there word-of-mouth of the regulars of these forums.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#140

Post by rednerrus »

tonyedgecombe wrote: post #65
HatchedLake721 wrote: post #60

Earlier quoted context omitted.

I'm with Apple here, but talking about Facebook, did you mean: > A company that basically profits from people being people ?

They aren't neutral though, they clearly amplify it.

Do they? It seems like they're just giving people what they want.
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