These anti-Google discussions come and go on the front page of Hacker News, but I'd be curious to know how many people actually degoogle their lives drastically after reading such discussions and articles. I believe it's more of a case of "Oh my god, Google is so disgusting! Shame on Google!", and then people open up a new tab in Chrome to search on Google about their next restaurant destination as if nothing happene…
I never react immediately. Unless directly affected by an event, I accumulate information over time and it will influence my decision making. Reacting is too disruptive to my own life, and those of the people I support (e.g. family.) Would an article like this make my family change? No. Many don't care; most don't understand the impact on themselves.
My De-Googling has started with my browser. Moved all my open tabs and bookmarks to Firefox, took some time to settle in, now I avoid Chrome except to debug frontend code. Email? I have a Gmail account that I use for all my personal things, so I need to find something else and migrate my usage (and maybe archive my Gmail account so I can search it.) I haven't been creative enough to find a domain name for personal (and family) use. I've been paying for G Suite (for email only) on a business domain, so I need to find something else (and maybe archive the inboxes ...)
There's friction. I'm busy. I'm lazy. I know there's a chance I could suddenly lose access for no reason on the free account.