Earlier quoted context omitted.
>Ban user tracking and targeting. It's a red queen's race and no one benefits Can you elaborate on this?
Yes, please elaborate, targeting seems very effective.
[deleted]
“35-50% of clicks on Reddit Ads are fraudulent”
131–140 of 398 posts
Re: “35-50% of clicks on Reddit Ads are fraudulent”
#132Earlier quoted context omitted.
> You want a system where either you pay five figures to reserve a time block, or you don't get to play. No reason timeslots can't be sold in the minutes, seconds, or even miliseconds on high traffic sites. Five figures assumes a long timeslot. You could even do "every 100th impression during the timeslot" or so on without doing anything that would offend the user you are replying to.
Might be missing something, how is "every 100th impression" during a timeslot that on average contains 100 impressions different from just selling a single impression? Just seems like a less transparent way of doing the same thing.
The same way that selling a timeslot that happens to be sized so that on average there will be one impression is not selling one impression. You aren't pretending to be able to accurately decide whether any given page load is an impression. You aren't even guaranteeing that there will be a page load, let alone an impression.
It seems like a way of directly eliminating fraud, by preventing people from having an avenue to lie about impressions, and a way of discencentivizing tracking, since impressions stop being the billing metric and therefore stops "needing" to be accurate. Hopefully this (as well as the other things suggested by OP to discentivize tracking) would result in less tracking and less hoarding of dangerous user data.
Re: “35-50% of clicks on Reddit Ads are fraudulent”
#133Earlier quoted context omitted.
> You want a system where either you pay five figures to reserve a time block, or you don't get to play. No reason timeslots can't be sold in the minutes, seconds, or even miliseconds on high traffic sites. Five figures assumes a long timeslot. You could even do "every 100th impression during the timeslot" or so on without doing anything that would offend the user you are replying to.
Who is going to go around approving 100 minor ads for each timeslot, with no targeting? This sounds like a recipe for making no money. I think the GP is just nostalgic for TV ads.
I tend to agree (but that doesn't mean that the 5 figure argument is a good one).
Re: “35-50% of clicks on Reddit Ads are fraudulent”
#134Earlier quoted context omitted.
>the entire selling point of online ads, which is giving a chance to smaller players a chance at the game. Aunt Mae's cookie shop will never be able to compete with Pepsi for airtime
> Aunt Mae's cookie shop will never be able to compete with Pepsi for airtime It still can’t compete with CPM Getting 100 or 1000 impressions vs millions of impression is not really competing for air time.
Except 1000 impressions for a smaller company might still be impactful.
Re: “35-50% of clicks on Reddit Ads are fraudulent”
#135I find it so weird idea that people really click on ads. I don't know if I've ever done so (intentionally). As such I would have expected more like 90% of clicks to be fraudulent.
I have clicked on ads of the political parties I won't be voting for to cost them money...
Re: “35-50% of clicks on Reddit Ads are fraudulent”
#136I get the impression that Reddit's ad network is just immature. We're finding that Reddit ads perform well and are cheap, suggesting that there isn't much competition for clicks. More mature ad networks such as Google's and Facebook's are better at reducing spam clicks. Google bought a company focused on this about 10 years ago, I'm sure Facebook put similar effort in. I'm sure this is something they'll work to impro…
The issue though is the complete lack of transparency with the major online ad networks. We're relying on the fox to guard the hen house. They get paid whether the click is valid or not. I don't think we should reasonably expect the Google's and Facebook's of the ad world to spend money preventing fraud when that generates less profit overall. Until we start regulating the industry, no ad company is going to spend mo…
Almost all bidding on FB is oCPM and Google is tCPM, which means that clicks don't really matter at all in terms of Google/FB's ability to monetize. Transparency shouldn't matter for people bidding for conversions. The only transparency you need is to know where the visitors are coming from.
If anything fraud (really misclicks for FB and Google search since there is no fraud incentive) is also bad for them as well as it provides false signal of intent to their algorithms.
Re: “35-50% of clicks on Reddit Ads are fraudulent”
#137How does the fraudster make money on reddit ads frauds? Reddit operates the site, so don’t any money go to them?
Setup a script to hammer ads that aren't your own. Advertisers leave and your cost for ads goes down.
Re: “35-50% of clicks on Reddit Ads are fraudulent”
#138Earlier quoted context omitted.
>the entire selling point of online ads, which is giving a chance to smaller players a chance at the game. Aunt Mae's cookie shop will never be able to compete with Pepsi for airtime
The problem is that opening up the market to "Aunt Mae" will also open up the market to malicious players. The financial barrier of entry of TV & print advertising is a very effective filter against scams. I have yet to see scam ads for fake tech support or "win an iPhone by filling a survey" or some "free" trial which uses unreadable fine print to sign you up for something very expensive, but those are commonplace o…
So the answer to preventing scam ads is only allowing the richest companies have a chance to advertise?
Surely there’s a better way.
Re: “35-50% of clicks on Reddit Ads are fraudulent”
#139[deleted]
Re: “35-50% of clicks on Reddit Ads are fraudulent”
#140What I don't get here is - who is doing this? I'm not sure who has the motivation to falsify clicks on Reddit ads. For Google ads, somebody might want to falsify clicks on the ads displayed on their site because they get paid by the click, but who other than Reddit would want to do that here?
The real money is in astroturfing stories to the front page and creating the illusion of consensus in the comments section.