There is no mention of Yelp or Craigslist as a means to find local help? And the analyst spent a week on this? Waste of time. Nothing here.
How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
131–140 of 193 posts
Re: How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
#132Earlier quoted context omitted.
By providing some small value-add products that are not possible easy for individual instructors to provide, but customers like to see. E.g. nicer scheduling of lessons or a way to share sheet music with the customers?
Very few people would give up 20% of their income for "some small value-add products."
With platforms like these the choice isn't really up to the supplier, but to the consumer. The consumers come to expect those value-adds and so the suppliers have to switch to the platform (where the revenue share is opaque to the consumer) to get gigs.
The 20% cut also does sound rather extreme, but if you build a very good product where you can end up charging even more than the usual price, the 20% isn't taken away completely from the supplier, and might end up more like a 10% actual cut.
Re: How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
#133Can someone explain to me how this is legal? False advertising laws exist and this is literally marketing a non-existent product.
And even if it’s not illegal, I don’t understand how you can just be okay with lying to people.
Everyone in this thread seems to just be totally okay with this and I’m super confused about it.
Re: How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
#134Earlier quoted context omitted.
Pairing people romantically is so hard to do that dating platforms can count on a long string of revenue from clients. It's going to take many meetups before I find the woman of my dreams, but chances are pretty good that the first maid I get paired with will meet my needs (worst case, maybe I'll need to try one or two more), after a few successful visits, then I can offer to pay direct and cut out the middleman.
Or is it not, and dating platforms make it difficult on purpose for people to return? There was a comment some days ago along the lines of somebody being ordered to switch off a matching algorithm because it was too good.
source?
Re: How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
#135Can someone explain to me how this is legal? False advertising laws exist and this is literally marketing a non-existent product. And even if it’s not illegal, I don’t understand how you can just be okay with lying to people. Everyone in this thread seems to just be totally okay with this and I’m super confused about it.
I get the impression people here simply didn't catch that there was no actual product, since the authors were so nonchalant about it.
I went to the site myself and filled in some checkboxes. Added my email and it simply says i'm on a list and nothing else happens.
This is pretty disgusting.
Re: How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
#136I think they missed the opportunity to add some value to the market, by doing some kind of background checks to ensure the teachers are safe to let into your kids home. Trust is an element people always look for above all else.
There are no music teachers. This product doesn't exist and giving them your info simply puts you on a mailing list waiting for an instructor that isn't real.
Re: How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
#137Earlier quoted context omitted.
Very few people would give up 20% of their income for "some small value-add products."
With platforms like these the choice isn't really up to the supplier, but to the consumer. The consumers come to expect those value-adds and so the suppliers have to switch to the platform (where the revenue share is opaque to the consumer) to get gigs. The 20% cut also does sound rather extreme, but if you build a very good product where you can end up charging even more than the usual price, the 20% isn't taken awa…
With platforms like these the choice isn't really up to the supplier, but to the consumer.
Once the platform has a significant number of suppliers, sure. If the platform is new then attracting suppliers is the number one problem to solve, and that's really hard if it's too expensive.
Re: How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
#138Earlier quoted context omitted.
Well I was right there with you, thinking it was a completely shit idea, but a little math shows how it at least popped up on the radar (and I don't think its quite so bad myself after some thought): 100,000 music instructors, $60 per hour, at 365 days per year is roughly: $2.19 billion gross revenue per year-hour in the segment. Assuming, the average hours per day are like 3.5 (I can't imagine folks doing this are g…
> Assuming they could earn a 20% stake in 100% of the market, that's like $1.53bn. That makes no sense. Why would/should instructors+students continue to give them 20% commission for follow-up classes beyond the first one? It seems like just wishful thinking. The app store situation is very unusual (monopoly/monopsony), and does not apply in this context.
Isn't that what VCs are trying for? Or rather, the nature of their investments? We're talking hypotheticals to analyze the potential of the business, saying it "makes no sense" doesn't mean much. We're trying to gauge an idea and to do so we have to be able to look at the potential.
Re: How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
#139Earlier quoted context omitted.
Well I was right there with you, thinking it was a completely shit idea, but a little math shows how it at least popped up on the radar (and I don't think its quite so bad myself after some thought): 100,000 music instructors, $60 per hour, at 365 days per year is roughly: $2.19 billion gross revenue per year-hour in the segment. Assuming, the average hours per day are like 3.5 (I can't imagine folks doing this are g…
> Assuming they could earn a 20% stake in 100% of the market, that's like $1.53bn. That makes no sense. Why would/should instructors+students continue to give them 20% commission for follow-up classes beyond the first one? It seems like just wishful thinking. The app store situation is very unusual (monopoly/monopsony), and does not apply in this context.
If there is a medium to high drop out rate, and teachers are constantly looking for new student to fill their schedule (even 30% of their schedule), it could well be worth it.
Re: How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
#140I wouldn't use Keyword Planner for keyword research data. The keywords that appear there are only being actively bid on. So keywords that have more search volume and no ads won't be included.
This is a great point. Can you please confirm with a source (or other commenters confirm)? Thank you.
You can use the Traffic Estimator Service
https://developers.google.com/adwords/api/docs/guides/traffi...
Disclosure: I work in Google DevRel on this API