Persona of a person wanting to study AWS for commercial projects at one of AWS's biggest clients:
- Create account. Enter credit card details, but verification SMS never shows up. Ask for help.
- I get called at night (I'm abroad) by an American service employee, we do verification over the phone.
- Try to get the hang of things myself. Lost in a swamp of different UI's. Names of products don't clarify what they do, so you first need to learn to speak AWS, which is akin to using a chain of 5 dictionaries to learn a single language.
- Do the tutorials. Tutorials are poorly written, in that they take you by the hand and make you do stuff you have no idea what you are actually doing (Ow, I just spun up a load balancer? What is that and how does it work?).
- Do more tutorials. Tutorials are badly outdated. Now you have a hold your hands tutorial, leading you through the swamp, but every simple step you bump your knee against an UI element or layout that does not exist in the tutorial. Makes you feel like you wasted your time, and that there is no one at AWS even aware that tutorials may need updating if one design department gets the urge to justify their spending by a redesign.
- Give up and search for recent books or video courses. Anything older than 3-4 years is outdated (either the UI's have changed, deprecated, or new products have been added).
- Receive an email in the middle of the night: You've hit 80% of your free usage plan. Log in. Click around for 20 minutes, until I find the load balancer is still up (weird, could have sworn I spun that entire tutorial down). Kill it, go back to sleep.
- Next night, new email: You've gone 3.24 $ over your free budget. Please pay. 30 minutes later: We've detected unusual activity on your account. 1 hour later: Your account has been de-activited. AWS takes fraud and non-payment very seriously.
Now I need a new phone number/name/address to create a new account. I am always anxious that AWS will charge for something that I don't want, and can't find the UI that shows all running tutorial stuff that I really don't want to pay for. I know the UI is unintuitive, non-consistent, and out-of-sync with the technical - and tutorial writers. And I know that learning AWS, consists of learning where tutorials and books are out-dated, or stumbling around until you find the correct set of sequences in a "3 minutes max." tutorial step.
AWS has grown fat and lazy. The lack of design - and onboarding consistency is typical for a company of that size. Outdated tutorials show a lack of inter-team communication, and seems to indicate that no one at AWS reruns the onboarding tutorials every month, so they can know what their customers are complaining about (or why they, like me, try to shun their mega-presence).
(EDIT: The order of my experiences may be a bit jumbled. Sorry. More constructive feedback: 1) I'd want a safe tutorial environment, with no (perceived) risk of having to pay for dummy services. 2) I want the tutorial writer to have the customer's best interest in mind: "For a smaller site, load balancing may be overkill, and can double your hosting costs for no tangible gains." beats "Hey Mark, we need more awareness and usage on the new load balancer. I need you to write a stand-alone tutorial, and add the load balancer to the sample web page tutorial." 3) Someone responsible for updating the tutorials (even if: "This step is deprecated. Please hold on for a correction") 4) A unified and consistent UI and UX. Scanning, searching, sorting, etc. should work without making me think, I don't want a different UI model for every service. Someone or some team to create the same recipes and boundaries for the different 2-pizza teams, so I don't get a pizza UI with all possible ingredients.)