Earlier quoted context omitted.
The headline was "When I Took My Zipcar Into the Wilderness." It's a pretty underwhelming headline and I have no idea why anybody would possibly object to it. How is that clickbait? Even the subheadline is a pretty fair description of events: "In an area without cellphone reception, I was unable to open the car."
yes if you want to get pedantic the subheadline could more aptly read, "i was unable to open or start a car with a dead battery". or for the main headline, "when i took my non-zipcar into the wilderness (and its battery died and i was stranded)", would anybody read it? no.
And yes, I would have read it if the subheadline was instead something about modern cars that weren't zipcars that causes this to happen, because it's never been possible with a car I've owned and is pretty interesting.