This is such a bad article, I half suspect it's astroturfing and food intended for Apple apologists. It's focused on a single small part of the problem and unnecessarily misrepresented it. As a reminder of the broader picture: Apple has a strong anti-repair stance, they have lobbied for this [1], have engaged in broad, deceptive strategies to remove 3rd party repair options, by confiscating legally refurbished hardwa…
People who want to economize on parts and labour damage the brand. They're poor people, or at least people not wealthy enough not to care about these things; they shouldn't be associated with the Apple brand. Apple does not aim at the bottom of the market.
People who want open hardware that they can poke at damage the brand. Apple sells an integrated, hassle-free experience. An open market is chaotic and uncontrolled, and antithetical to the brand promise.