While this isn't great, as a consumer I don't really see too big of a problem. If I get a raspberry pi to use for home automation or as a media center, do I really need it to work with every USB-C cable? I'd think I'd just find one that works and let that be the dedicated raspberry 4 cable. If you're building a product based on Raspberry Pi that you're selling to others, then sure I could understand the outrage.
Generally when I use a SBC like a raspberry pi or esp 8266/32, I use an existing cell phone charger + whatever cable is nearest to where I'm sitting. I 100% expect the SBC to work with any combination of charger and cable. I have lots of existing cell phone charges and cables so unless I were purchasing this for someone else I don't think I would consider ordering the branded raspberry pi charger/cable. Compatibility…
Have a hard look at the simple 'how can anyone possibly get a piece of wire wrong' cable, or even better test it.