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Pornhub wants to buy Tumblr

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Re: Pornhub wants to buy Tumblr

#131

Post by gizmo686 »

ungzd wrote: post #105

Definition of "porn" is too much different for Pornhub and Tumblr. For former, it's kafkaesque-lovecraftian movies with Hollywood-level effects depicting impossible forms of multi-person sexual intercourse, for latter it's usually just photos of women with uncovered breasts. I can't remember seeing "real porn" on Tumblr.

There is clearly a market for tublr style porn, and it is a market that most of the industry refuses to touch.

Pornhub is leveraged to overcome most of the difficulties in that market, which makes tumblr more valuable to them than it is to most companies.

Put another way, most buyers would proceed to (continue to) destroy a significant portion of tumblrs value in order to be willing to operate it. Pornhub would not.

Re: Pornhub wants to buy Tumblr

#132

Post by pests »

no1youknowz wrote: post #21

If I were Pornhub, I'd really low-ball them. After all Verizon wrote down the purchase by 30%? [0] and I'm sure they just want rid by now. So between 10% - 50% is a good offer. On Pornhubs side, it's essentially a steal. They could very well foster a good atmosphere when it comes to porn and then offer through their mindgeek advertising platform access to Tumblr for their marketing affiliates. These marketing affilia…

I'm actually confused why everyone in this thread is saying PornHub is full of illegal content.

First, they have tons of verified accounts with revshare ala YouTube monetization at the same or better rates / view.

Second, MindGeek owns all the tube sites and all the premium sites. Them and advertising networks like TrafficJunky are the equivalent Google Ads for the adult industry.

The premium sites are heavily affiliate marketed to the tune of mid $xx per free signup, or $x per email, or massive mid xx% rev share for life of a paid signup.

MindGeek and the premium sites give out all the content or upload themselves the content on the tube sites.

Furthermore most videos and metadata is syndicated through standard feeds so all the tube sites have the same stuff.

Just standard funnel / marketing / sales process.

I am not making judgement on any actually illegal content that might be there or actually copyrighted stuff; but really it seems the vast majority of it is allowed to be there.

Re: Pornhub wants to buy Tumblr

#133

Post by SkyMarshal »

DisruptiveDave wrote: post #91
Angostura wrote: post #39

If there’s one thing PornHub is good at, it’s generating positive PR for itself. I’m always very impressed how much of Reddit - often very skeptic all about corporate manipulation- will roll over to have its tummy tickled by Pornhub.

I always giggle at the concept that Reddit is anti-corporate, because they are the easiest people to advertise to if you do it correctly. Generally speaking, they already pre-assemble into groups that are very often themed by patronage to the Corporate Gods (marvel, GoT, video games, whatever), and it becomes their entire identity.

Easy to advertise to sure, but easy to sell to? Not so sure.

Re: Pornhub wants to buy Tumblr

#134

Post by jklinger410 »

GrumpyNl wrote: post #122
michaelchisari wrote: post #76

Earlier quoted context omitted.

Also, the whole issue that sparked Tumblr's decision was illegal content, and Pornhub most likely has the resources and technical capability to detect and remove it quickly, whereas Tumblr was a ghost town of moderation that attracted the worst types of content. Of course, Tumblr needed a sheriff but they chose a nuclear weapon and the rest is history.

There is more illegal content on pornhub then any other site.

Citation needed

Re: Pornhub wants to buy Tumblr

#135

Post by holy_city »

beager wrote: post #123
michaelchisari wrote: post #76

Earlier quoted context omitted.

Also, the whole issue that sparked Tumblr's decision was illegal content, and Pornhub most likely has the resources and technical capability to detect and remove it quickly, whereas Tumblr was a ghost town of moderation that attracted the worst types of content. Of course, Tumblr needed a sheriff but they chose a nuclear weapon and the rest is history.

Tumblr has the resources and technical capability to detect and remove illegal content quickly, and the resources to identify adult content in general. I firmly believe that the issue is in monetizing the adult content, which Yahoo, Oath, and Verizon did not seem to want to do. By removing it, you don't have to host it anymore, and a greater proportion of your traffic is monetized.

>I firmly believe that the issue is in monetizing the adult content, which Yahoo, Oath, and Verizon did not seem to want to do

Working in the adult content space will get your business blacklisted from mainstream content. No one is going to have official relationships or work on exclusive deals for your platform if their content is going to be side by side with pornography, or even perceived to be alongside it.

Re: Pornhub wants to buy Tumblr

#136

Post by thrwaway190503 »

no1youknowz wrote: post #21

If I were Pornhub, I'd really low-ball them. After all Verizon wrote down the purchase by 30%? [0] and I'm sure they just want rid by now. So between 10% - 50% is a good offer. On Pornhubs side, it's essentially a steal. They could very well foster a good atmosphere when it comes to porn and then offer through their mindgeek advertising platform access to Tumblr for their marketing affiliates. These marketing affilia…

do you (or does anyone here) know why Pornhub isn't also filled with non-pornographic content? Is it hard to publish on it? Do they "censor" non-pornographic content?

I mean that it would be a natural place for people to publish all kinds of videos if they didn't like another video platform and didn't mind having their videos surrounded by pornography, and especially if they didn't care about monetization.

but it doesn't have anything at all. For example try searching for "review" and you will (NSFW obviously) get a page full of actual reviews: of sex toys, only. Nothing else. click around all you want, it will only be sex-related.

Why is this? any other platform you can think of has parts that are just using the platform as a technical solution for distribution and not really on brand for that platform.

maybe I'm wrong but I've looked a few times but can't find anything. how does this happen?

Re: Pornhub wants to buy Tumblr

#137

Post by jklinger410 »

Angostura wrote: post #39

If there’s one thing PornHub is good at, it’s generating positive PR for itself. I’m always very impressed how much of Reddit - often very skeptic all about corporate manipulation- will roll over to have its tummy tickled by Pornhub.

Ala Wendy's social media. It only works with a certain demo that's very loud on the internet, but boy does it work.

Re: Pornhub wants to buy Tumblr

#138

Post by 80386 »

thrwaway190503 wrote: post #136
no1youknowz wrote: post #21

If I were Pornhub, I'd really low-ball them. After all Verizon wrote down the purchase by 30%? [0] and I'm sure they just want rid by now. So between 10% - 50% is a good offer. On Pornhubs side, it's essentially a steal. They could very well foster a good atmosphere when it comes to porn and then offer through their mindgeek advertising platform access to Tumblr for their marketing affiliates. These marketing affilia…

do you (or does anyone here) know why Pornhub isn't also filled with non-pornographic content? Is it hard to publish on it? Do they "censor" non-pornographic content? I mean that it would be a natural place for people to publish all kinds of videos if they didn't like another video platform and didn't mind having their videos surrounded by pornography, and especially if they didn't care about monetization. but it doe…

Some gun vloggers were talking about moving to a porn site after Youtube banned them, but I don't know if anything came of it.

There's also a Pornhub meme community. Brightly colored videos of dancing Shrek heads and so on - on Pornhub!

But I don't think there are many non-pornographic content creators who want to publish to a porn site.

Re: Pornhub wants to buy Tumblr

#140

Post by 80386 »

imgabe wrote: post #53
Lowkeyloki wrote: post #37

I was discussing companies who use Tumblr for official communication, like System76 and NPM, on another story earlier this week, and how it's cringy and not a good look IMHO. (My comment was flagged for some reason despite having 5 points and 8 replies. How does this site work?) I hope PornHub does buy Tumblr! Can you imagine how quickly all the corporate blogs would scramble off of the platform to avoid association…

Why is it cringy? It's an easy way to host a blog. I'd rather any company focus on their main business rather than futz around with blog hosting.

It's an easy way to host a blog, but so was Livejournal. The connotations are similar too.
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