It's good that the less shopper-favorable produce is put to use, but I'm always curious about the somewhat analogous-to-ugly-fruits case with milk: Looking at the dairy fridge and choosing solely by expiration date. Naturally, I choose the latest to expire to maximize my options within the consumption time-frame. And I think everyone does? But do you actually care about food waste if every time you make that decision…
>>Naturally, I choose the latest to expire to maximize my options within the consumption time-frame. And I think everyone does? I certainly used to, but now that I have a toddler that consumes an unreal amount of milk, I just buy whatever's at the front. It'll be gone in 4 days regardless.
This is of course also because big quantities are cheaper; when buying milk or most produce really, the cost isn't in the product itself, it's in the packaging, handling, shipping and refrigerating.