The speed at which the media have rounded against this meme is breathtaking. Are some memes inherently powerful and just need to be controlled? Why are they powerful? How much longer can 30 year old boomers be let sip Monsters outdoors? It's not right.
Yes some memes are more powerful than others. Like biological replicators, they score on longevity, fecundity and fidelity. For example many religions have a clause where if you stop believing you go to hell. Or if you don't teach it to your children you are a bad person. Very powerful mechanism.
I suppose what I'm wondering is: is this meme making people fret that they might actually be NPCs? It must be resonating with people or else there wouldn't be uproar.