Earlier quoted context omitted.
50% is quite standard for team acquisitions to my knowledge. However, for TechCrunch earn-out sounds quite high. I'm also surprised of the price, it seems low compared to many tech acquisitions. TechCrunch has a lot of eyeballs, even if it doesn't have main stream audience. Midsize Finnish regional newspaper companies have market caps around €180M. TechCrunch, a major international tech publication with millions of r…
It's a lot harder to get ads for an international media. I'd guess most of the ads on www.techcrunch.com are payed by US marketing budgets. The people who manage those only care about US viewers. So question N:1 is how many US viewers, without ad blockers the site has. N:2 - for how long is it gone keep them. A regional Finnish newspaper is very likely to keep it's audience in one form or another for a long time. Tha…
http://eu.techcrunch.com/ (Europe, UK-based)
http://fr.techcrunch.com/ (France)
http://jp.techcrunch.com/ (Japan)