A few more details on the design agency's site: http://within.us/google-go/
The phone mockup is weird. Can you even install Go on a phone?
You can certainly create Go based mobile applications on iOS and Android.
Go's New Brand
131–140 of 301 posts
Re: Go's New Brand
#132Go™ Enterprise Edition.
Re: Go's New Brand
#133Whatever. Everyone hates new designs at first and then we get used to them. Go is cool and I think it could be a good thing that they're putting some work into making it look cool. It's good to have an awareness of your programming language among non-technical people and use branding to communicate qualities they can't pick up by actually using the language.
> they're putting some work into making it look cool They might be trying to make it look cool, but what they have accomplished is to make it look corporate, which is pretty much diametrically opposite of cool.
If you're going to pick a language based on what's "cool", you might not be golang's target user base anyway...
Re: Go's New Brand
#134Perhaps this won't be a popular sentiment, but since when did programming languages need brand identity?
One of the reasons I really like Python is it never had any of this crap. It's popular just because it's useful and people like it.
Python used to have a cute hand-drawn animal logo too.
In fact there are old comments on HN from '05 when people lamented the loss of the old logo..
http://www.demiurgo.org/charlas/python-unittesting/img/pytho...
Re: Go's New Brand
#135Can't resist a good design critique so here goes. My take echoes many of the gut first impressions expressed by others. Presumably the Go design team added the speed lines at the left to connote speed, performance, and and the future progress and adoption of the language. But the way the lines are conceived is generic. The variation of lengths, meant to evoke the chaotic air turbulence behind a rapidly accelerating r…
> In direct contradiction to the expressive power and beauty of the language itself.
Well Go doesn’t particularly excel in the expressiveness department, so in that sense I guess this new logo is fitting?
Re: Go's New Brand
#136I know folks love the gopher, but I’m a fan of this to be honest. The hand drawn gopher just looked... childish? It definitely didn’t give me the impression of an efficient and well put together programming language.
The Go gopher is a redraw of Glenda, the Plan 9 bunny. Many of Plan 9's principals worked on Go, which is itself an update of Alef, Plan 9's planned systems language, before it was canned and replaced with C. I'm sure he'll still be around as a mascot. He's still on the site's main page. I really don't see the problem with him -- most commercial internet servers run a kernel with a cute penguin mascot, and many of th…
Was it really a redraw of the Plan 9 bunny? According to the Go website it says the gopher was created for a radio station fund raiser.
About 15 years ago—long before the Go project—the gopher first appeared as a promotion for the WFMU radio station in New Jersey. Renee French was commissioned to design a T-shirt for an annual fundraiser and out came the gopher.
Re: Go's New Brand
#137Caveat: I'm a software developer who's worked in agencies for half of my 20 year career. A few thoughts: 1. Branding is hard: everybody things they can do it. Creative direction and art direction are really, really hard. If you haven't seen the "Make my logo bigger cream" video, go watch it, and then have some grace with the Go team. https://www.youtube.com/watch?v=qgcX0y1Nzhs 2. A brand is WAY more than a logo. I ge…
Thanks for taking the time to post all those informative links. Usually these kinds of discussions end up being people expressing what they like or dislike about the re-brand.
I'd suggest that a re-brand that didn't provoke a strong reaction was a waste of time.
Re: Go's New Brand
#138The new logo actually has its roots in the original logo designed by Renee French.
https://blog.golang.org/gopher/logo.png
Rene French also suggested they use the Gopher, he originally designed for a radio station promotion, as the mascot for the language.
Re: Go's New Brand
#139Perhaps this won't be a popular sentiment, but since when did programming languages need brand identity?
Everything is about impression and perception. For example, I have observed that people treat me more seriously when I dress better than with the typical "jeans+tshirt" combo.
Now, we can say this is superficial bullshit, but at the end of the day, the way you dress influence people's perception of you.
So in my opinion, Go's new branding give it a more "serious" image and perhaps people unfamiliar with the language will be more inclined to consider it.
Again, it's superficial bullshit, but it is what it is.
Re: Go's New Brand
#140Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…
I had a bad reaction to it too but I think golang has probably crossed a certain threshold of adoption where if they want to grow even further they will have to cut into the market of the general population and those people definitely like that design more than the weird gopher.
the “general population” won’t be programming in any language any time soon. this is to capture the attention of mba types, in the hopes of forcing adoption on technical teams because it seems cool in some ephemeral sense only mba types get