There seems to be a cottage industry around making words more palatable when it comes to tech privacy. "Scans" should be "reads and stores" "What you send to other people" should be "private messages, images, and videos" "What you send to other people" implies that there was no expectation of privacy in the first place, which (while true) I think does not match the 'normal' person's expectations or understanding. New…
Another example of charitable sanitisation: referring to personal data being 'monetized' rather than 'sold'. Information is sold when advertisers can target sets of users based on their personal data.
Accusing Facebook of selling data makes it easy for them to rebut: no data changed hands.
Similar to accusing copyright infringers of “stealing” movies. It muddies the waters.