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Craft Beer Is the Strangest, Happiest Economic Story in America

theatlantic.com

131–140 of 168 posts

Re: Craft Beer Is the Strangest, Happiest Economic Story in America

#131
It seems to be a case of beer crafting moving from a production economy to an 'heritage' economy.

In an 'heritage' economy, proximity, uniqueness and the story of the product matter more than the product itself. We have seen it happen in France for 'macaron', wine and cheese.

More on 'heritage' economy (in french) : http://www.gallimard.fr/Catalogue/GALLIMARD/NRF-Essais/Enric...

Re: Craft Beer Is the Strangest, Happiest Economic Story in America

#132
Very happy about the craft beer revolution in the US. Coming from the UK, we are used to an extremely wide range of beer in our regular pubs (thanks to decades of activism from CAMRA). If you ever visit the UK make sure you visit one. Years ago the only beer I could get in regular pubs in the US were Bud light, Coors etc.

Re: Craft Beer Is the Strangest, Happiest Economic Story in America

#133

Earlier quoted context omitted.

Not to be overly contrarian but it does seem that we are getting close to the peak for the craft beer industry. Smuttynose Brewery going up for auction is a great example of this. https://www.pressherald.com/2018/01/18/smuttynose-brewing-in... Many areas are getting over-saturated with microbreweries and there eventually won't be enough demand to sustain them. In retail, $10+ average price for a six pack, the even mo…

$10 (USD)? Luxury! NZ craft beer six pack: $22.99 UK craft beer 6 pack: £14 You Americans complain too much, easily one of the cheapest countries to buy booze I've been to

My first and last experience in Canada was when I saw a 30 rack of Natty Light for $60 USD (and a bunch of Canadians driving over the border to fill massive reservoir tanks with gas). Really left a bad taste! :P

Re: Craft Beer Is the Strangest, Happiest Economic Story in America

#134
post #122

As someone who has a bit of a distributist streak, it's really nice to see this. There's a craft brewery near me, and I patronize it not because it's the best beer, but because it's pretty good, and I want to support the local business. Craft breweries seem to be pretty good candidates for distributing the means of production. I'm speaking a bit out of ignorance, but it's not a lot of ingredients and it's not a huge…

You are correct! It's a relatively small number of ingredients to make beer that can be shipped pretty easily. Grain, hops, yeast, water, an assortment of adjuncts. The issues come in with the actual means of production , rather than the material ingredients. Brewing is a rather technically complex task. It's not trivial to do reliably - ask any homebrewer about batches they've skunked. It also benefits significantly…

> It's a relatively small number of ingredients to make beer that can be shipped pretty easily

Contrast that with the finished product. A hoppy IPA is at its best for a limited time, and that is shortened by exposure to light and heat. Other beer styles vary, but none last for ever. This favours local production, not storage and shipping.

Re: Craft Beer Is the Strangest, Happiest Economic Story in America

#135
post #29

Earlier quoted context omitted.

I'm totally with you. Every time I go to a bar or beer garden it feels like the menus are 75% IPAs. I'd rather drink sea water.

Before the IPA fad kicked off I used to go to a local beer megastore and specifically sample every American IPA because that was the smallest segment that was reasonable to take on in its entirety. It still took me two years to complete. Nowadays it would be impossible with the overwhelming glut of IPAs. Nor would it be very enjoyable since the fad breweries just take IPA as an excuse to overload on hops and destroy…

> Nowadays it would be impossible with the overwhelming glut of IPAs

You would never finish. New batches and variants with new names are coming out faster than any one person can try them all, barring maybe a full-time job in expensive alcoholism.

Re: Craft Beer Is the Strangest, Happiest Economic Story in America

#136
post #35

Love craft beer and I am glad my 125K city has 5 of them, but /r/starterpacks was dead on with this one: https://i.redd.it/fio3hqlmuofy.jpg I will be confused if I ever walk into a microbrewery that doesn't look like that!

Not to be overly contrarian but it does seem that we are getting close to the peak for the craft beer industry. Smuttynose Brewery going up for auction is a great example of this. https://www.pressherald.com/2018/01/18/smuttynose-brewing-in... Many areas are getting over-saturated with microbreweries and there eventually won't be enough demand to sustain them. In retail, $10+ average price for a six pack, the even mo…

Huh, we pay around 10-14 USD for a (single) nice beer here (Norway). Of course, the high taxes on alcohol makes it so that there is relatively little price difference between cheap and good beer, so this may actually be a good thing for the craft beer industry.

Re: Craft Beer Is the Strangest, Happiest Economic Story in America

#137
post #121

Earlier quoted context omitted.

Not to be overly contrarian but it does seem that we are getting close to the peak for the craft beer industry. Smuttynose Brewery going up for auction is a great example of this. https://www.pressherald.com/2018/01/18/smuttynose-brewing-in... Many areas are getting over-saturated with microbreweries and there eventually won't be enough demand to sustain them. In retail, $10+ average price for a six pack, the even mo…

In Scotland a few of the micro-breweries are now experimenting with Gin and Whiskey. That could be the next stage as beer gets saturated. But there's also a long way to go with beer. Atm micro breweries are mostly making traditional flavorsome ales. There's a lot of room left for experimentation, particularly in the health aspect. If someone can make a tasty, full flavored, low cal beer they'd make a bomb.

What's nice with beer and gin is that there is short time from production start to market and getting paid. Other kinds of alcohol that needs storing for X years makes the startup barrier much larger.

Re: Craft Beer Is the Strangest, Happiest Economic Story in America

#138

Earlier quoted context omitted.

These graphs are quite convincing that the key events happened around 1978 and not decades prior to that. Amazing how a little data can instantly refute pages of exposition at a glance. The author really went out of their way to talk about Anti-Trust concerns and had to get in a dig at Reagan for loosening them...yet the graph of breweries was up and to the right throughout Reagan’s time when Anti-Trust was paused th…

Yeah, the claims of the article are kind of bizarre. I'm not an enemy of regulation as such but I recall post-prohibition regulations were very much designed to make drinking a miserable experience and prohibition itself destroyed traditions of drinking for enjoy in favor of drinking for drunkenness. Growing up in the 70's, American beer was putrid except for a few, hard to find brands. It seems like microbrews follo…

NY Times has to insert a general lefty bias into almost every article. New Yorker does this too. Both great papers, but I've learned to detect it and dismiss it over the years

Re: Craft Beer Is the Strangest, Happiest Economic Story in America

#139

Earlier quoted context omitted.

Oh lord, this is so true it hurts. Living in Seattle, you’re never more than maybe 300 yards from a microbrewery— and don’t get me wrong, I love it— but they are all exactly like this.

I have a hard time giving that starter-pack graphic too much credit because it's really describing a wider design aesthetic. It's not just microbreweries, it's bars and restaurants too. I can think of a dozen each in Chicago, Portland, and Seattle that look like that. Hell, there are Starbucks concept stores in Seattle that look like that. I've been in tech office spaces that look like that ...

Good point. It could've been labeled "local BBQ joint starter-pack", "local tapas bar starter-pack", "local taco joint starter-pack" and I still would've had a laugh.

Re: Craft Beer Is the Strangest, Happiest Economic Story in America

#140
post #47
post #5

I wonder if marijuana will also be able to avoid being crushed and consolidated by monopolies. I don't think the cigarette industry was able to avoid it but I am not well versed on tobacco industry regulations. My gut tells me that since at the end of the day marijuana is an agricultural commodity large players will come to dominate the market. But on the other hand there is a decent variety in strain types and flavo…

One thing about beer that the article didn't touch on is that it's a fragile product which has its quality harmed by the standard supply chain. It's both temperature and light sensitive. This makes many smaller producers compared to few large producers more attractive than in a more easily transported good eg. phones. One big factory with all of the quality standards and efficiency gains that allows works great for t…

To me this actually makes me respect beers like Budweiser even more. They've managed to take a fairly temperamental style of beer, mass produce it in breweries spread around the world, and wind up with a product that is damn near uniform everywhere I've ever had it. It's not my preferred style, but I don't think I've ever had a truly bad one.
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