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Changes to the YouTube Partner Program

youtube-creators.googleblog.com

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Re: Changes to the YouTube Partner Program

#131

Post by developer2 »

sgentle wrote: post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

How about this for an idea: YouTube dictates to advertisers how things work, and not the other way around. This woven tale about how advertisers will abandon YouTube en masse if they're not in full control is such a load of baloney. If YouTube firmly planted their feet and said "tough luck advertisers - we dictate the terms", any company trying to "abandon" the platform will be back within a month upon seeing massive drops in their acquisition and bottom line.

Advertisers don't have a choice - they need YouTube. YouTube could easily dictate this relationship. They choose not to.

Re: Changes to the YouTube Partner Program

#132

Post by piyush_soni »

mrweasel wrote: post #121
Scoundreller wrote: post #2

Great. /s I published ONE video about how to easily fix a head-scratching computer hardware problem, because there isn't any other guide on it. I get about 1000 views a month, tons of thank yous and make a few dollars. Because I won't get 4000 hours of watch time[1], and nobody will subscribe, I'll get squat. And zero motivation to publish more videos. The next time I figure out a life-trick[2], I won't bother. Who s…

I doubt that your video is making Youtube any money with a 1000 views a month on a niche subject. Yet they let you stay on their platform, for free. Most videos like yours aren't made to make $2 extra each month, they're made because people wanted to share the information. Youtube provides a platform, allowing people to distribute videos, for free. The most prolific content producers are given a cut of the profit, or…

They 'let us stay' because they're net profitable by that video being there, not out of charity. For some in poor countries, those extra $2 a month do matter.

Re: Changes to the YouTube Partner Program

#133

Post by piyush_soni »

dingaling wrote: post #77
Scoundreller wrote: post #2

Great. /s I published ONE video about how to easily fix a head-scratching computer hardware problem, because there isn't any other guide on it. I get about 1000 views a month, tons of thank yous and make a few dollars. Because I won't get 4000 hours of watch time[1], and nobody will subscribe, I'll get squat. And zero motivation to publish more videos. The next time I figure out a life-trick[2], I won't bother. Who s…

> And zero motivation to publish more videos. Why not? You're posting on HN without financial reward.

Which takes a lot less effort than creating, editing, post-processing and uploading videos.

Re: Changes to the YouTube Partner Program

#134

Post by raguuu »

Strom wrote: post #122
Scoundreller wrote: post #3

tl;dr: Unless you have 4000 hours of watch-time AND 1000 subscribers, you're getting axed from monetization. 1000 subscribers is going to be impossible if your content is niche. That guy who put together that excellent 40 minute step-by-step video on fixing my garage-door opener (plastic gears, seriously?)... why would I subscribe? Youtube is pivoting to being a TV-replacement.

> 1000 subscribers is going to be impossible if your content is niche. Yeah the subscriber part is going to shut down my partner status. I'm not an active youtuber by any means, but I do have one long video which last year generated 10000 hours of watchtime and $100 as my ad revenue share. However because I don't pump out new videos I only have around 150 subs. Fortunately I don't depend on this income, but it does f…

There are plenty of selling subscribers. Heck, you can even buy github stars. It might actually work if your future employer cares about the whole github fab (very American/SV based).

Now the market will demand it more, so payday for the people in that business. Leave your channel here and I help you out with 1 subscribe to prevent you from axing from the partner program.

Re: Changes to the YouTube Partner Program

#135

Post by sundarurfriend »

zimpenfish wrote: post #130
sundarurfriend wrote: post #127

Earlier quoted context omitted.

"1. Fast streaming, everywhere, on phones and browsers" and "4. Good search and discovery experience" are the essentials (with 1 including the hosting requirements). Most users are ready to put up with moderate resolution videos, the content will accumulate surprisingly quickly as long as there is some initial content to draw people in, and it'll be good news for the platform when spam and copyright issues become act…

> 5. The ability to battle spams and handle external copyright claim to avoid lawsuit. That's also vital. Otherwise you're risking your entire platform on lawsuits from film and music companies when copyrighted content is inevitably uploaded.

As I mentioned in the comment, this is sort of a "good" problem to have, in that both spammers and copyright claims look for popular, well-known services to focus their efforts on. The problems will definitely exist at small scales too, but compared to the other difficulties mentioned, these are much smaller concerns initially.

Re: Changes to the YouTube Partner Program

#136

Post by pjc50 »

anonytrary wrote: post #27

A signed suicide note by YouTube. It's those peanuts that motivate actual content creators to post content and grow. This is the problem with "free and always will be", smh. You get a centralized broker. In Google's case, between sellers and viewers, who are cast as buyers. This all happens under the shadow of "video content". Google feeds off of the creativity of everyone on YouTube, its own Hollywood. Then they dec…

> Something as simple as an organic comment promoting a product can actually drive real sales, and the John Doe that posts such a comment gets zilch.

Of course, if you incentivise this, you destroy comments entirely as they fill with people pretending to be organic product recommendation.

I (and I think quite a lot of other people) devalue information when someone has been paid to bring that recommendation to us, because it's in their interest and not ours.

Re: Changes to the YouTube Partner Program

#137

Post by mtgx »

sgentle wrote: post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

Creators, especially small ones, should strongly consider switching to the decentralized https://d.tube anyways. Much higher earnings potential.

Re: Changes to the YouTube Partner Program

#138

Post by sundvor »

Macha wrote: post #119
manmal wrote: post #81

Earlier quoted context omitted.

Exactly. If they care about monetization, they would sell merchandise or use Patreon or similar.

The TOS bans patreon etc. links unless you meet monetisation requirements: https://www.polygon.com/2017/9/28/16380186/youtube-patreon-d...

Ha. That's gold.

Re: Changes to the YouTube Partner Program

#140

Post by ObeyTheGuts »

tanilama wrote: post #92
joelrunyon wrote: post #11

When is there going to be a legitimate YouTube contender? Seems like it's ripe for a replacement...

Never was, and probably won't be there for a long time. If you wish to compete with Youtube, consider a feature match of the followings: 1. Fast streaming, everywhere, on phones and browsers. 2. Super High resolution videos. 3. Huge content reserves. 4. Good search and discovery experience. 5. The ability to battle spams and handle external copyright claim to avoid lawsuit. 6. Robust ad platform and sales and the inf…

Safenetwork.
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