Even if the aims are benevolent, the naming and marketing copy just sound evil to me. They are trying to make it sound like they can turn your app into an addictive drug.
Contrarian, not evil, is more of the motto. You don't get anyone to listen if you just talk about an AI SaaS platform for long-term habit formation. It comes off as wonkish. Trust me, we tried ;)
Startups are dead -> they're all rock bands now.
VC's are record labels.