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Juicero Is Shutting Down

fortune.com

131–140 of 413 posts

Re: Juicero Is Shutting Down

#131
post #4

One of the VC-funded businesses we all knew would fail has finally failed, is this an early indicator of a market correction?

I don't think so, because an idea this obviously silly should fail under almost any market conditions.

Re: Juicero Is Shutting Down

#132
post #104

Earlier quoted context omitted.

We should probably split hairs here. I would love for all of my appliances to be networked -- just not on the public internet. - Preheat the oven as I'm driving home - Alert me when my laundry/dishes are done - Alert me if my air filter needs replaced. - Manage my AC/Heating for maximum energy efficiency. - Real time energy usage monitoring. - Turn on/off lights when I arrive/leave.

Assuming you have a dynamic ip this won't be possible without a cloud service.

Easy enough to set up duckdns etc, depends how you define cloud service, does that including renting a VM?

Re: Juicero Is Shutting Down

#133
post #77

Earlier quoted context omitted.

I think the future of food is different - it's about restaurant quality meals, for cheap, large selection, with zero effort. maybe via online ordering, maybe Whole-foods/Walmart. And you may need some fancy oven like combi-oven or solid-state microwave. And even if we're talking cuts of meat, i think technology like MATS(microwave assisted thermal sterilization) may give you high quality meat that doesn't spoil for v…

> restaurant quality meals, for cheap, large selection, with zero effort If this were ever to happen - and what I know of food chemistry makes me strongly skeptical - you would definitely see it in actual restaurants way before you get it at home. Because for a restaurant, if you can effectively replace a human costing >$40k/yr with a change in supply chain and a fancy machine, you can easily afford to pay $40k for t…

>As for the "reducing food waste" concept - no store actually wants to achieve this. Think about it - actively trying to get people to buy less of what you sell is pretty bad for business.

Which is why it's ripe for disruption. The consumer could be better off, a company that isn't in the space already could be better off, they're the people who need to make it happen.

Re: Juicero Is Shutting Down

#134
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

Seems like the perfect thing for an airport. :)

For Virgin Galactic and SpaceX

Re: Juicero Is Shutting Down

#135

This will serve as a good example for future startups where taking one concept from one market does not always work in another market. Keurig managed to make a great product at an affordable price range, both the machines ($80-$250) and the K-Cups (~$0.85 per pod). However, a $400 machine, that just squeezes the pack for juice, and each juice pack running several dollars is enough to kill anyone's wallet. I liked how…

> I liked how they made an attempt to promote a sustainable healthy lifestyle, but ultimately there are cheaper alternatives.

That was always a bullshit reverse-engineered marketing spin on their device.

Re: Juicero Is Shutting Down

#136
post #81
post #68

Earlier quoted context omitted.

But they'd have squishy stuff on all over their hands, wouldn't they?

Only if you accidentally pierce the corporate veil [1], but that's pretty hard for one person to do with their bare hands. [1]: Much as I hate to explain a pun: https://en.wikipedia.org/wiki/Piercing_the_corporate_veil

The ancient Babylonians would shut down companies by burying their executives and employees with clay tablets, which were much more accurate and humane than modern methods.

Re: Juicero Is Shutting Down

#137
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

They should not have targeted fruits and vegetables with their equipment.

Re: Juicero Is Shutting Down

#138
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

The trouble is, I've always thought Juicero was a bank shot for digitized food in general. If that's the case, they needed to be serving consumers not businesses. The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically tra…

That moment when someone unironically recommends full-life-cycle logistics tracking for foodstuffs as a solution to simply checking the expiration date or examining raw ingredients before preparing...

Re: Juicero Is Shutting Down

#139

Are they shutting down using a super-complicated completely over engineered method of shutting down, or the regular way?

There was Shutdownify, but now there isn't a trace of it left, aside from news articles about how fake it was.

http://web.archive.org/web/20170610003354/http://www.shutdow...

Re: Juicero Is Shutting Down

#140

Earlier quoted context omitted.

How would tracking the food from origin to consumption allow the machine to reject rotten food? Things going rotten are not that predictable, even if you know exactly when and where it was packaged.

If it knows when and where for everything about an ingredient, it probably also knows the tagged expiry/best-before. It's easy to play it safe and just reject everything past expiry, even if it need not actually have gone bad. And consumers who prioritize contamination safety (not everyone believes expiry dates, but many do) can respect that. There are cases where something can go bad before its expiry date, due to i…

But fresh fruit in particular doesn't rot at a uniform rate. You can pick two peaches from the same tree at the same time with the same appereant ripeness, store them in identical conditions, and have them go bad on different days.
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