The thing is, personally I prefer getting integrated results from Google's other search services when I do a Google search. I like getting Google Maps results when I search for a location, I like getting Google Flights results etc. When I do a Google search I am not just using it as a simple website search. I want it to use it to search the whole Google suite of services. If they are forced to stop doing this it will…
Of all Google's services I don't care about:
- Google Shopping, I never saw a reason to use it and I never did, I prefer to use local shops or Amazon
- Google Maps, I actually prefer Open Street Maps. The amount of detail on OSM is staggering and in many ways, I think the data is much more complete than Google Maps
- Google reviews about restaurants and businesses, I prefer to use TripAdvisor
- Google Books, I prefer using Amazon and Kobo Store
- Google Flights, I was never able to get anything useful out of this service. I usually use Momondo
As you can see, the only thing that is interesting to me about Google is the search engine and yet, it keeps throwing to my face all these services I don't use and that I don't care about.
Worse, it takes the spotlight from the services I actually use. So yes, this is Microsoft all over again: https://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish