This appears to be bitcode. It probably means they just starting making use of more metadata or something that is now included in the bitcode. Bitcode also now deliberately trades off size vs speed and includes indexes used for LTO, etc. They could be including those. You should almost always expect bitcode to get beat by "llvm-dis|xz", because the goal of bitcode is not to be the most compact possible format, but in…
The iOS Gmail app has increased in size to 140MB at the last update. I'm on a 16GB iPhone and I've noticed app sizes slowly increasing over the last two and a half years that I've had my phone. I have to keep an eye on app size to make sure I don't run out of space on my phone. I've already boycotted the Facebook app, but apps like Gmail are too important to uninstall. If it comes to it I'll be getting rid of a lot o…
1 - The binary format itself isn't very efficient. Compressing it usually yields at least a 50% reduction in final size, often more
2 - Even though .ipa is a zipped format, there's no actual compression on the binary itself because it's encrypted before compression. I have no idea why they do this, I can't perceive any security benefit(Any jailbroken phone can be tooled to output the unencrypted binary. And you can bet anyone trying to reverse engineer your app will be using a jailbroken phone for their work)
Basically, if you're a large company with lots of apps and shared dependencies(Google, Facebook, etc...) doing the "right" thing and writing shared library code across projects ends up bloating your binary size immensely. And since binary size(rather than resources like images) dominate the final app size, you're in trouble if you want to keep app size down.
Source: I work on the iOS app for a music streaming service, despite our best efforts, our app downloadable size is ~35MB(~45MB installed size). Our android counterpart, almost effortlessly has the same app functionality with a 14MB downloadable package(they did some cleaning a while ago and got it down to 10MB at some point). Thing is, if we do proper compression(no binary encryption, single architecture) we end up with a 19MB .ipa file
PS: The compression issue doesn't affect installed size, but I believe the issue here is simply that (1) the binary format they're using is just too damn inefficient by default