131–140 of 394 posts
I'd like to try it for backpacking, but not interested in a subscription. Give an option to purchase a sample pack.
As a side question: what's the shelf life of Sudden?
If I saw this at a premium price and it was marketed and positioned properly as a much better alternative than Starbucks Via at REI or some other outdoor retailer I'd definitely buy it. I wouldn't subscribe for it simply because it doesn't meet my daily needs. I already have a nice electric grinder and do either pour over or Aeropress for coffee. Maybe I'm not your target market, but I think I could be if I can simply order it for travel and backpacking or on the go use.
I work in the coffee industry and saw Sudden pop up last year so was interested in the technique and hacked it out. Freeze dried coffee is already what Folgers does and sell you. This is the more artisanal version of that since the big brands have big factories that can pump out plenty of instant coffee grounds. So this is a ramped up volume play on existing techniques perfected by the doomsday preppers. Youtube sear…
Happy to answer whatever questions we can disclose! Thanks for starting the thread. It's somewhere in the middle to be honest. We did not invent freeze dried coffee - it's been around for over a century. However, it is quite difficult to make it work at-scale in a way that's profitable/sustainable, and that still tastes good. I have a pretty extensive background in operations, manufacturing, & tech and I had to pull…
And if someone is buying instant coffee anyways, I doubt they care about the taste, or have preferred methods of milk/cream and sugar that would make any drown out any nuanced/bad flavor of ANY coffee.
I'd like to echo a huge need for this in backpacking and travel areas. For instance I went on a cruise recently and could not get a decent cup of coffee for a week. I would have loved this option for travel. If I saw this at a premium price and it was marketed and positioned properly as a much better alternative than Starbucks Via at REI or some other outdoor retailer I'd definitely buy it. I wouldn't subscribe for i…
That said, I appreciate good-tasting coffee, enjoy trying new things, and am intrigued. I could see uses for this, and it would make an interesting gift. I'm way more likely to buy a one-off than subscribe. I understand wanting to have consistent month-over-month predictions, but there we are.
Earlier quoted context omitted.
Happy to answer whatever questions we can disclose! Thanks for starting the thread. It's somewhere in the middle to be honest. We did not invent freeze dried coffee - it's been around for over a century. However, it is quite difficult to make it work at-scale in a way that's profitable/sustainable, and that still tastes good. I have a pretty extensive background in operations, manufacturing, & tech and I had to pull…
Who is your target? If people want good tasting coffee, like a connoisseur, one would like the option of selecting the type of bean, where it is sourced from, how it's roasted, how it's ground, how it's brewed etc. People even vehemently oppose and stand by brewing methods, which to an ordinary person who doesn't care about coffee, wouldn't care about. And if someone is buying instant coffee anyways, I doubt they car…
Earlier quoted context omitted.
Cool. I'm not the one who originally posted the question but had the same one upon checking out the starting page. Great idea, something I would be interested in signing up for, but too much plastic at this point.
Totally hear that. The tubes are recyclable and we are testing a programme where folks can send the back to us for re-use.
I'd like to echo a huge need for this in backpacking and travel areas. For instance I went on a cruise recently and could not get a decent cup of coffee for a week. I would have loved this option for travel. If I saw this at a premium price and it was marketed and positioned properly as a much better alternative than Starbucks Via at REI or some other outdoor retailer I'd definitely buy it. I wouldn't subscribe for i…
Thanks for the comment! I hear ya. We're considering retail as an option in the future. Right now the subscription simply is the business model that makes sense for us - our current margins are too slim for retailers.
If you want to hit the backpacker market get some freebies out to blogs like Andrew Skurka, Section Hiker, Adventure Alan, Gear Junkie, etc. I don't know that the market is big enough to target, but I suspect with how profitable REI is there may be something to it.
Have you considered letting the coffee speak for itself and offering a paid/free one cup sample to get people interested? I'm not going to take a $19 leap on coffee I don't know if I'll like, no matter what people say or how good your marketing is. The fact that it's currently offered as a subscription makes it even less likely that I'll bite. However, if I tasted your coffee and found it reasonable, I would probably…