Earlier quoted context omitted.
This is my takeaway from Kleiner Perkins Caufield & Byers 2016 internet trends presentation. http://www.kpcb.com/internet-trends Some I agree with, some I think is hyperbole. Snapchat's Ads are effective. More effective than anything else on the internet or other apps. They are authentic, entertaining, in-context and brief. They follow the 3Vs: Vertical (Made for Mobiles) / Video (Great Way to Tell Story) / Viewing (…
You should add a 4th V which is very important to why advertisers are liking SnapChat, which is Volume. SnapChat ads naturally have sound on and users expect it to be that way; another element to its similarities to television advertising.
Snapchat Seeks to Raise as Much as $4B in IPO
131–140 of 261 posts
Re: Snapchat Seeks to Raise as Much as $4B in IPO
#132When a company like Uber is raising insane amounts of money I think to myself - "ok, they're working on vehicle automation and other ambitious projects, it makes sense". When a company like snapchat is looking for 4B in addition to existing funding I am left completely dumbfounded. Can someone please explain why they would need this much cash?
The engineering community is sleeping on Snapchat, but shouldn't be. My life is AR. I'm the CEO for an AR company, I speak write and live and breathe all things AR. Snapchat is poised to be the most important AR company around for several reasons. 1. They have a MASSIVE userbase that is comfortable with sharing their lives 2. That userbase has already shown an interest in AR - and yes whether you like it or not their…
Re: Snapchat Seeks to Raise as Much as $4B in IPO
#133I tried to get back into snapchat last week. "Surely they've made the Android app usable by now." Why is the android app so trash? Why is the UI so convoluted? I want to like and use snapchat because clearly everybody is "getting" something that I'm not, but I genuinely cannot figure out the UI or take more than a few pics without the thing crashing.
Asking genuinely here, but what exactly is 'convoluted' about it for you individually?
Re: Snapchat Seeks to Raise as Much as $4B in IPO
#134Earlier quoted context omitted.
The engineering community is sleeping on Snapchat, but shouldn't be. My life is AR. I'm the CEO for an AR company, I speak write and live and breathe all things AR. Snapchat is poised to be the most important AR company around for several reasons. 1. They have a MASSIVE userbase that is comfortable with sharing their lives 2. That userbase has already shown an interest in AR - and yes whether you like it or not their…
You're trying to convince yourself very hard, as you're all about AR. But nobody will wear those dumb glasses.
I already know a lot of younger folks that are pumped about the Snapchat glasses...
(I'm not saying you're wrong... I just wouldn't make such steadfast predictions about the future either. But then again, I don't understand SnapChat and am not their target audience.)
Re: Snapchat Seeks to Raise as Much as $4B in IPO
#135Earlier quoted context omitted.
Their spectacles is going to be a game changer. I hope it does well (buy also part of me hopes it does not for the sake of everyone's privacy in public). https://www.spectacles.com/
I hope not. I really dislike the asymmetry between the ability to take pictures of anyone in public easily (assuming spectacles or an equivalent comes out), with low chance of detection (unlike cameras/phones, which are harder to disguise) while being unable to as easily wear a mask in public to preserve some semblance of anonymity. Anti-mask laws exist for a variety of reasons, some of which I am fine with (e.g near…
Re: Snapchat Seeks to Raise as Much as $4B in IPO
#136Earlier quoted context omitted.
I think that part of the reason twitter is doing the way it's doing is the less than stellar user engagement. AFAIK snapchat is killing it on that front. Idk if that justifies the valuation but I do see the general public a lot more pumped about it than I've ever seen people pumped about Twitter (ymmv).
From what I've heard, if you are 13-25 with a smartphone, there's a good chance your primary source of communication is snapchat. And unlike other platforms (WeChat, WhatsApp), snapchat has a content delivery mechanism. So not only do friends connect with friends, but they also connect with businesses, celebrities etc. Twitter was never about fast communication between two people, no one every said "Let's see if Mike…
Re: Snapchat Seeks to Raise as Much as $4B in IPO
#137Earlier quoted context omitted.
You're trying to convince yourself very hard, as you're all about AR. But nobody will wear those dumb glasses.
Famous last words. Reminds me of the old adage: "640k of memory is all that anybody with a computer would ever need." I already know a lot of younger folks that are pumped about the Snapchat glasses... (I'm not saying you're wrong... I just wouldn't make such steadfast predictions about the future either. But then again, I don't understand SnapChat and am not their target audience.)
Re: Snapchat Seeks to Raise as Much as $4B in IPO
#138Earlier quoted context omitted.
You're trying to convince yourself very hard, as you're all about AR. But nobody will wear those dumb glasses.
Famous last words. Reminds me of the old adage: "640k of memory is all that anybody with a computer would ever need." I already know a lot of younger folks that are pumped about the Snapchat glasses... (I'm not saying you're wrong... I just wouldn't make such steadfast predictions about the future either. But then again, I don't understand SnapChat and am not their target audience.)
If your friends aren't using them and you're the only one with a pair you'd be less inclined to wear them. Everyone thought Google Glass was going to be the future but those glasses made you look like a total douche. Hopefully the Spectacles wont be branded as such.
Re: Snapchat Seeks to Raise as Much as $4B in IPO
#139Earlier quoted context omitted.
The engineering community is sleeping on Snapchat, but shouldn't be. My life is AR. I'm the CEO for an AR company, I speak write and live and breathe all things AR. Snapchat is poised to be the most important AR company around for several reasons. 1. They have a MASSIVE userbase that is comfortable with sharing their lives 2. That userbase has already shown an interest in AR - and yes whether you like it or not their…
You're trying to convince yourself very hard, as you're all about AR. But nobody will wear those dumb glasses.
Re: Snapchat Seeks to Raise as Much as $4B in IPO
#140Earlier quoted context omitted.
Well I'm sure those are the reasons why Google pass on :)
They can't buy first and fire people afterwards. The cleansing would have dire effect on the alphabet parent company.
Guess Google can swoop in and buy it now :)