The first are overtly refusing to accept users' terms. The second are trying to have their cake and eat it too: viral content propogation whilst refusing to present content to those who come at it via link aggregators and discussion sites such as Reddit.
Both actively thwart Reddit's intended aim: informed discussion of an article _by having read it_. If they don't want to participate, then don't participate.
Moreover, advertising, the advertising infrastructure, and multiple aspects of it are creating a seriously problematic WWW information structure: crap content, user-hostile design, hugely excessive bandwidth usage, slow browser response, and privacy and security risks galore. At the same time, the actual creative producers and journalists responsible for primary content are hugely undercompensated.
Eliminating the existing advertising regime would allow all of these to be addressed.
That said, high-quality information has a very serious revenue problem, and I'd like to highlight that.
It's a topic I've explored in some depth, "Why Information Goods and Markets are a Poor Match" (https://np.reddit.com/r/dredmorbius/comments/2vm2da/why_info...). Or if you prefer a real economist, Hal Varian's "Markets for Information Goods" (http://people.ischool.berkeley.edu/~hal/Papers/japan/index.h...).
A frequently proposed solution is micropayments. I don't see those as viable, Clay Shirkey, Nick Szabo, and Andrew Odlyzko have all written at length on why not.
Rather, a universal content tax or broadband tax seems an alternative. Phil Hunt of Pirate Party UK and Richard M. Stallman of the Free Software Foundation have suggested this, I'd made my own universal content proposal some time back (https://np.reddit.com/r/dredmorbius/comments/1uotb3/a_modest...)
I've also done some back-of-the-envelope calculations on amounts. _Total_ global ad spend in 2013 was $500 billion, online was $100 billion. If _only_ the world's richest 1 billion (roughly: US, EU, Japan, Australia) were to contribute to this, the tax would be $100/year to eliminate _all_ online adverts, and $500/year for _all advertising entirely_. The money could fund existing creatives -- writers, editors, film producers, journalists, and musicians -- at roughly _twice_ today's compensation.
It's worth a thought.