Earlier quoted context omitted.
It's a pun, not clickbait. This is not the death of "journalistic integrity".
No, the original title is clearly clickbait – meant to be misinterpreted as something other than what the article is about. Here is what a real pun in a newspaper headline looks like: http://threepanelsoul.com/2010/03/22/on-astronomy-minors/
The address changed: