Just for fun speculation. What if someone realized that Google is scraping/using his data. Then he decided to put in a "honeytoken" to check this assumption and at the same time pull a prank on Google. Once he realized that his assumption was correct, he published the coordinates -- as a mini revenge. Of course this is just some idle speculation, but I have seen honeytoken entries in printed dictionaries for example.
Amazingly, the fake town (called 'Agloe') "became real — and then, strangely, undid itself and became a fantasy again" [1]
[1] http://www.npr.org/blogs/krulwich/2014/03/18/290236647/an-im...