Number of steps to scan grocery by phone: 1. Find your phone 2. Unlock 3. Swipe left to home page three or maybe four 4. Visually scan for the AmazonFresh icon and tap 5. Wait for loading 6. Start scanning action 7. Confirm and pay Number of steps to scan grocery by Dash: 1. Get device from drawer or pantry 2. Press one button and scan 3. Confirm and pay For the target demo (30+, married, households with children), o…
Classic over engineering. "Number of steps to scan grocery by phone" Most people just use pencil + paper, or notepad/note app on phone. Never have I seen people actually use technology while shopping unless it's a typed out list.
Although nicely executed, I really don't see Dash being more than something a gadget freak uses for a few weeks and then sits in a drawer forever. Also doesn't help that the area for Amazon Fresh is so small too.