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How I Got My First 1000 Users in 1 Day

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Re: How I Got My First 1000 Users in 1 Day

#121
post #85

I've learned Facebook and LinkedIn can produce really disappointing results. Over the last couple of weeks we've been pushing hard to develop awareness for a worthy cause (special needs education tools). Details here: http://www.tommyteaches.com/special-education.php (Yes, taking the opportunity to also get a little attention on HN. Sorry, this is important.) Analytics tells us that LinkedIn, in particular didn't hav…

> I've learned Facebook and LinkedIn can produce really disappointing results. (...) > The best results we got have been due to friends, family, neighbors and local teachers making a push to reach to their immediate connections (their friends, family and co-workers) to have them engage. Do you mean facebook ads in your first use of Facebook? Because I would think "organic" use of Facebook would be a contributing fact…

Reaching a mass of people via Facebook is, to some degree, relatively easy. If you have 50 to 100 people you can reach directly and they, in turn, reach out to their direct connections you'll "touch" a pile of people quickly.

However, from that to getting people to take action --be it install and app, vote for a cause, visit a website-- that's an entirely different matter.

In our case one of the things we came across is a demographic that simply does not use Facebook. Older parents of the very kids we are trying to help.

The next issue was triggered by a dialog that pops-up when you click on the vote button. Facebook tells you that you are about to share your profile and your friends list. Of course a lot of people recoiled at that immediately. The last thing parents of children with special needs want to do is open the doors to their facebook account. I get it. I absolutely do. We probably lost hundreds of potential supporters this way. It is perfectly understandable. I don't understand why facebook would not have the option to be able to simply log in or vote on something as a means of identifying yourself yet without granting access to your life (or projecting the fear of this happening).

I suppose the efficacy of trying to build an audience through facebook depends on your demographic. If your audience lives on facebook it is probably a great channel. If you audience does not or if they are concerned about their privacy there could be issues.

Re: How I Got My First 1000 Users in 1 Day

#122
post #74

Great Article, thank you for sharing. It's interesting to follow a Product Launch and see what works / what doesn't work. I like how you've integrated a specific UX into the Product. Right now the Signup is probably one of the most important aspects to focus on (as you onboard Users). Choosing to skip E-mails (and E-mail verification) for a faster signup lowers the entry point barrier and makes the UX more enjoyable.…

You need to really think about 3. Asking someone to sign in using facebook or twitter is much more than the physical action of tapping twice. you're asking for something emotional, their personal data. It would help others and myself if you posted what your app does. i would only use those as a form of login signup if your app absolutely depends on it - Tinder is a great example of this.

I completely agree. Using option 3 has its own set of con's, and this is one of them. Many Users have been misused/tricked in the past and don't like the idea of associating a new (aka unknown) App with their Social Media Accounts. For all they know the App will steal their data and spam their friends. This is in line with some of the feedback I get when validating with potential customers.

You may have hit a sweet spot there with option 2. Keep us updated! An interesting Metric would be comparing the Bounce Rate between these options above (ala A/B Testing).

Re: How I Got My First 1000 Users in 1 Day

#123
post #73
post #45

Earlier quoted context omitted.

This was probably my most embarrassing oversight. Your first point is the way it's working. I'm trying to figure out if there's a way to make that work without segmenting the map into fixed cells... any thoughts?

I think that if User A "replies" to User B, you then allow anyone who can see either party to see both parties, at least in that one conversation. To detect replies, one option is to do a statistical analysis of the typical time between two messages on the network. Anyone who replies in the upper 70% percentile is "replying" You could make the effect fuzzy and have a back and forth conversation (which would probably…

This is a really great solution.

Re: How I Got My First 1000 Users in 1 Day

#124
post #46

Earlier quoted context omitted.

how about a 6th takeaway in a follow up, in which he discusses retention of these initial 1000 users? I think it's great he was able to obtain those numbers early but I think those users are a bit ephemeral.

yea that would be a good post... ill see what i can do!

yea it have :)
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