That is, they moved processing from query time to write time. And that's a perfectly legitimate strategy; it's the basis of data warehousing.
OLTP is about write-time speed. It's great for stuff like credit card transactions, where you only really care about the tally at the end of the banking day. The dominant mode of operation is writing.
OLAP is about read-time speed. You do a bunch of upfront processing to turn your data into something that can be queried quickly and flexibly.
One thing that's problematic about the teaching of database technology is that the read/write balance isn't explicitly taught. Your head is filled with chapter and verse of relational algebra, which is essential for good OLTP design. But the problems of querying large datasets is usually left for a different course, if it's treated at all.