Just for reference's sake:
> After making arrangements to recharge at the Norwich station, I located the proper adapter in the trunk, plugged in and walked to the only warm place nearby, Butch’s Luncheonette and Breakfast Club, an establishment (smoking allowed) where only members can buy a cup of coffee or a plate of eggs. But the owners let me wait there while the Model S drank its juice. Tesla’s experts said that pumping in a little energy would help restore the power lost overnight as a result of the cold weather, and after an hour they cleared me to resume the trip to Milford.
Looking back, I should have bought a membership to Butch’s and spent a few hours there while the car charged. The displayed range never reached the number of miles remaining to Milford, and as I limped along at about 45 miles per hour I saw increasingly dire dashboard warnings to recharge immediately. Mr. Merendino, the product planner, found an E.V. charging station about five miles away.
So if you read just Musk's piece, you get the perception that Broder lied about not knowing that he was under-juiced. To paraphrase:
Broder: "I should've stayed at the diner and charged for more hours"
Musk: "Broder is an idiot who should've stayed at the diner and charged for more hours"
OK, no argument there. But if Broder is trying to show what a lemon the Tesla is, he's sure doing about it at a roundabout way (which I guess I what we'd expect a well-heeled Big Oil secret agent to do).
So Broder is a professional journalist at the Times, but as far as I can tell, his role is to not describe what it's feels like to be a tech-expert who owns a Tesla. His scenario is not at all alien to anyone who's driven a gas-powered car and skipped "just one more" off-ramp even as the fuel meter hovers at 0.
Irresponsible? Sure. But this is how an average car owner might act. Not every car owner has, on a given day, the ability to wait around an extra hour after breakfast at a diner for the car to keep charging. If the charging stations are as commonplace as the map Musk produced indicates, then Broder may have thought (and misjudged) that he could make it to the next public station.
I think a passage from earlier in Broder's review is a good insight to what he was thinking:
> I drove a state-of-the-art electric vehicle past a lot of gas stations. I wasn’t smiling.
Instead, I spent nearly an hour at the Milford service plaza as the Tesla sucked electrons from the hitching post. When I continued my drive, the display read 185 miles, well beyond the distance I intended to cover before returning to the station the next morning for a recharge and returning to Manhattan.
The success of Tesla depends on the electric infrastructure improving dramatically. Until that comes about, there is apparently a lot of babying and thinking ahead that a Tesla owner has to do even when the car is running just fine.
I find it funny that so many people here are so quick to jump on Broder for not being so patient and tech savvy. While not everyone here is a huge Apple fan, I think most would laugh at a hardware manufacturer who delivered a high powered laptop that performed with variable results depending on the conditions of the day: it's powerful, and cutting edge, you'd just have to remember to plug it at night remember that the battery's decline won't be at a constant rate for more than the usual range of reasons.
It's not Tesla's fault that charging stations aren't ubiquitous, and Tesla deserves a lot of credit for trying to change it. And it's not Tesla's fault that people are sometimes dumb, impatient, and not constantly vigilant. But that's the reality of the market Tesla is selling its $100,000 vehicle for, and this is the market that the media writes for.