Earlier quoted context omitted.
Android itself isn't, but the ecosystem that they're building is. The market is controlled by Google and the apps will only run on Android phones. Not the OS is important, the ecosystem is. That's why Apple and Google and everyone are trying to keep everyone inside.
The Firefox OS app market is controlled by Mozilla and the apps will only run on Firefox OS (for now, at least). Everyone is free to implement the Android app API, as Blackberry have, just like they are free to implement the Firefox OS phone APIs. The difference is very small. Firefox is more likely to have portable apps, Android offers a much higher quality API for building apps.
I tend to agree there are advantages to a packaged SDK but there are project initiatives such as Mortar to cover this base also.