Earlier quoted context omitted.
My feelings are that trust is a two-way street. If people don't trust us with their email address, I don't think it's fair for them to expect us to trust them with an account on our service if they provide a fake email address. If they are serious about evaluating our product, they can provide a real email address. If they aren't very serious or inherently don't trust us, then I'm willing to miss the opportunity of h…
Why should a potential customer be willing to trust you with their email address? Perhaps you are very respectful of their privacy, but already their trust has been violated plenty of times by other, less honest companies. "One bitten, twice shy" and all that.
It might be anachronistic, but if a potential customer wants to begin a relationship with us with a lie, then of the two of us, I would think we have more reason to mistrust that individual than they have to mistrust us. Their mistrust is based on projecting bad behavior of other companies onto us whereas our mistrust is based on them actively beginning the relationship with a lie.
Of course, this decision may cost us some potential customers, but for now, that's something that we're willing to accept.