At one point in the article, the author asks Cloudflare's bot if they're launching a Wallet product, and it says no. > There is no such product in our documentation or dashboard, so treat any email, website, or message claiming to be "Cloudflare Wallet" as a phishing attempt. What's the point of adding these AI chatbots if they're hopelessly uninformed about your products?
"It's not about utility. It's not even really about the chatbot. It's about visibility, the fear of looking behind. A website without a chatbot in 2026 risks feeling unfinished, like something's missing. Even if what's missing is a half-broken widget that most visitors dismiss in three seconds. The chatbot has become a social signal, not a tool. A way of saying: we're keeping up."