Bending Spoons is a company that acquires SaaS companies/products that are not growing or losing users but have a well-known brand and customers who stick around. The execs at Bending Spoon buy these SaaS services on the cheap, cut costs, jack up prices, and milk remaining users for as much cash as possible for as long as possible. Rinse and repeat. The goal is to generate the highest possible rate of return on inves…
And the article tries to spin this positively: > After the acquisition, Bending Spoons is anything but a passive owner, making changes to the products’ user experience and features, as well as to the underlying tech; monetization strategy, including pricing; and team organization, including headcount. > While this focus on efficiency and revenue overlaps with private equity strategies, Bending Spoons claims a key dif…
The portfolio grows -- "live", and faster than each of the businesses within it shrink. As they all do, by Bending Spoons' strategic design.