Earlier quoted context omitted.
Why? Naming a weapons company after Aragorn's sword makes sense. "The Daily Beast" on the other hand is a rather cynical name...
Anduril as a 'tech' weapons company is ironic. In the books, it is Saruman, with his "mind of metal and gears" who is the scientist and engineer. The sword Anduril powerful not because of technology but because of the craftsmanship of its make and the valor of its wielder.
"Techne", I've read, had a meaning of "craft". It referred to ceramics and weaving before, say, the antikythera device. If attic greek had the word "technologist", then a sword maker would be one