Earlier quoted context omitted.
I actually think their name is one of the strongest things going for them...and Google being more than a search engine to be the very reason Bing is gaining market share and brands like DDG actually have a shot at competing. Regarding the name...it is unique and very MEMORABLE (repetition is one of the four mental glues.) It has just as few syllables as Microsoft, and is super easy to pronounce... From a branding per…
I just visited duckduckgo.com again (though full of hesitation) and as a designer I can tell you: 1) Their design is very complex and un-appealing with no simplicity that a SE should posses (For Eg. Google, Bing have a very simple design). They don't design Search engines to be simple because they like it that way, because they have invested a huge amount of money in researching about which colors and patterns work b…
Your one example is use of the color red, which may be an issue of taste or branding but not really simplicity. (And there are reasonably popular sites with very prominent red elements, like cnn.com)