On-package memory disproportionately affect idle power more than load power. The benchmark was done with Cinebench 2024 which is a heavy load test. Therefore, LNL's on package memory would have made little to no difference overall to perf/watt in Cinebench 2024 ST.
Only the comparison between Panther Lake and Arrow Lake H, which have equivalent structures, can be used to compare the Intel 18A and the TSMC 3-nm fabrication processes.
Panther Lake uses a new core design which likely contributed to better perf/watt regardless of which node was used. For example, Zen3 had a 19% increase in IPC despite being on the same N7 family node as Zen2. Panther Lake has 3 tiers of cores instead of 2 in Arrow Lake. The MT design is very different. New core and layout designs can make a huge difference in efficiency on the same node.
This comparison shows that Intel 18A ensures a better performance per watt, i.e. energy efficiency, which leads to a better multithreaded performance, but the TSMC 3-nm process, at least for now, allows higher maximum clock frequencies, which make possible a higher single-thread performance.
We should compare ST perf/watt instead of MT. MT has too many factors including core count, die size, transistor count, clock speed.
Based on ST perf/watt, Intel 18A is likely a bit worse than N3B (2022 node) and a bit better than N4P (2021 node).