Part of me thinks this is a bad sign for Apple. They have always been a premium brand. I'm not a business major, but it just feels like a bad thing when premium enters low-end markets. But on the other hand, this is kind of the culmination of them owning their hardware stack. They can avoid the commoditization race to the bottom since they are the exclusive owners of a significant amount of their hardware vertical, F…
Microsoft's malevolent stewardship of Windows has handed the market to them on the proverbial silver platter. It's only reasonable for Cook to take advantage of their generosity.