Earlier quoted context omitted.
I worked in ad-tech for a year before I left the tech industry as a whole. I've also done a fair bit of investigative journalism. Let me share a thing: Factual, a company that specializes in hyperlocal geofencing, uses geofencing much smaller than the self-regulation that their industry allows in their own rules. I learned this after a coworker quit because our company was allowing ad targeting to people using these…
>Please try to reconcile with what your industry has and continues to destroy. I don't see anything contradictory between your comment and the OP. Having an amoral CEO who condones breaking geotargeting self-regulation doesn't contradict OP's claim that it's hard to tie geotargeting data in bidstreams back to a particular person.
For example, it was very hard for me to identify myself in an anonymized public dataset of vehicle trips, but I did. It was also hard to FOIA for the documents showing them writing SQL to spot my trip.. but I did.
Hard doesn't mean impossible.