Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

The Walt Disney Company and OpenAI Partner on Sora

openai.com

Post reply on HN
Print view View original

121–130 of 520 posts

Re: The Walt Disney Company and OpenAI Partner on Sora

#121

Post by DANmode »

jkestner wrote: post #63
DANmode wrote: post #21

Earlier quoted context omitted.

Why does Bayer spend what it spends putting its brand in front of you? There’s no direct return. They’ll get every dollar of that billion in mindshare over the next twenty years.

_Disney_ needs to buy mindshare? From the company that’s happy to steal it anyway? This feels like more funny accounting.

I wouldn’t rule either|both out.

None of the companies you see on TV need to buy mindshare - because they did yesterday, and will again tomorrow - so why not save today’s spend?

Out of sight, out of mind: especially as media consumption towards individual creators.

Re: The Walt Disney Company and OpenAI Partner on Sora

#122

Post by caminante »

godzillabrennus wrote: post #89
postalcoder wrote: post #71

Earlier quoted context omitted.

Disney is not the same company it was 20 years ago. 2025 Disney encourages children to gamble and gives Pat McAfee significant visibility.

Disney is the same company as it was 20 years ago. In fact, it's the same company as it was 100 years ago. They only care about profit. They do just enough brand management to preserve the profit motive.

Amen. Blaming Disney for bad content is like blaming politicians.

Who asked for the content? Who elected the politicians?

**[Jiminy] crickets**

Re: The Walt Disney Company and OpenAI Partner on Sora

#123

Post by PunchyHamster »

bilbo0s wrote: post #84
impulser_ wrote: post #53

Earlier quoted context omitted.

I guess it will depend on how good their security is, because I'm assuming Disney is entering this deal with hard guidelines on what will be allowed.

This. Don't believe for a second that Sora will allow you to make racist content with Disney characters. That said, there are a lot of other models out there that care about neither licensing nor alignment. So those will allow you to make racist content. Then you can do whatever you like with that generated content. A lot of IP owners will learn that there is more than one way to skin a cat. It's easier than people t…

> Don't believe for a second that Sora will allow you to make racist content with Disney characters.

Yes, because AI's so far have been oh so resilient to jailbreaks and oh so great at picking out the potentially "not aligned with corporate values" content...

Re: The Walt Disney Company and OpenAI Partner on Sora

#125

Post by lm28469 »

bilbo0s wrote: post #84
impulser_ wrote: post #53

Earlier quoted context omitted.

I guess it will depend on how good their security is, because I'm assuming Disney is entering this deal with hard guidelines on what will be allowed.

This. Don't believe for a second that Sora will allow you to make racist content with Disney characters. That said, there are a lot of other models out there that care about neither licensing nor alignment. So those will allow you to make racist content. Then you can do whatever you like with that generated content. A lot of IP owners will learn that there is more than one way to skin a cat. It's easier than people t…

> Don't believe for a second that Sora will allow you to make racist content with Disney characters.

It's not racist, it's an historically accurate depiction of 1930s Germany under the authority of a significant leader who may or may not be controversial today

Re: The Walt Disney Company and OpenAI Partner on Sora

#126

Post by ossner »

Others have pointed out the problems of trolls generating racist or otherwise controversial content using Disney characters and this being short-sighted by Disney, but I think this could just be another case of "no such thing as bad PR".

People will undoubtedly generate reprehensible things using these characters, and I think that's exactly what Disney wants because it's an easy way to make their characters go viral.

Re: The Walt Disney Company and OpenAI Partner on Sora

#127

Post by postalcoder »

godzillabrennus wrote: post #89
postalcoder wrote: post #71

Earlier quoted context omitted.

Disney is not the same company it was 20 years ago. 2025 Disney encourages children to gamble and gives Pat McAfee significant visibility.

Disney is the same company as it was 20 years ago. In fact, it's the same company as it was 100 years ago. They only care about profit. They do just enough brand management to preserve the profit motive.

Yes, perhaps if we deflated Disney’s moral rot by a diversified basket of other morally-rotted goods, I suppose we’d be able to conclude that Disney is perhaps the same company.

Outside that effort, I see a company once famous for its prudishness now unafraid of shame.

Re: The Walt Disney Company and OpenAI Partner on Sora

#128

Post by PunchyHamster »

dist-epoch wrote: post #98
tonyedgecombe wrote: post #73

Surely OpenAI should be paying Disney for the rights to their content. What an upside down period we are living in.

You pay for advertisement and product placement. Not the other way around. We live in an atenttion economy, if Disney content is not in your face on all mediums (which now include AI slop), they lose money.

Not sure people gonna consume more Disney content because there will suddenly be better way to make more AI slop of it...

Re: The Walt Disney Company and OpenAI Partner on Sora

#129

Post by simianwords »

tiahura wrote: post #15
giancarlostoro wrote: post #6

This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney…

And, don't forget to figure in that OpenAI has indicated they're getting into porn.

How did they indicate?

Re: The Walt Disney Company and OpenAI Partner on Sora

#130

Post by jeffwask »

ossner wrote: post #126

Others have pointed out the problems of trolls generating racist or otherwise controversial content using Disney characters and this being short-sighted by Disney, but I think this could just be another case of "no such thing as bad PR". People will undoubtedly generate reprehensible things using these characters, and I think that's exactly what Disney wants because it's an easy way to make their characters go viral.

It's strange though because if you know anything about Disney and how the manage the characters in media and at the parks, they are extremely protective of the brand and image of the characters. Imagineers have very strict rules around virtual character meet and greets and etc.

Allowing their characters to be used in AI generated content blows that all out of the water unless there are some extremely tight guard rails.

They are a half step from flooding the market with Disney Princess porn.

Post reply on HN