Earlier quoted context omitted.
> When social media emerged, I remember how excited I was how it could connect like-minded people around the world. I remember that feeling of being blown away at talking (typing) with people across the world without any limitations! But for me this was in the late 80s and earliest 90s on the Internet. When all communication was standards-based, fully interoperable and completely free. What we call today "social medi…
Social media existed before social media. We had forums for permanent collaboration (lecture hall style), and we had IRC for quicker ephemeral discussions (bar style). What we didn’t have was the focus on individuals. To have a brand means you were working on something useful for a group. Today’s social media heavily focus on the individual, not the group, which is ironic. It’s a lot of people clamoring for attention…
When I see the term social media, I associate it with one way relationships. It is about connecting businesses to customers, not the other way around. It is about connecting self-promoters (for the lack of a better term) to an audience, not the other way around. As you said: the focus is on the individual, may that be a person or a business.
Perhaps we should be making an effort to distinguish between the two environments, to avoid associating connecting businesses and self-promoters to customers with connecting people to each other.