Earlier quoted context omitted.
Having lived in both the US and Europe, I have to imagine at least some of that comes down to cost. In Europe, the plant based alternatives (at least where I lived) were actually cheaper, and meaningfully so.
Also, they taste better? I have been a vegetarian since 1999. Even in the small village I lived with my parents, the local supermarket had a meat replacement section. Later I moved to a larger city and the product selection at supermarkets is very large and nice. A few years ago, supermarkets also started carrying Beyond Meat products. We tried them a few times, but they taste absolutely horrible compared to local of…
From a "macro" nutrition perspective they're also much, much better (more protein, less carbs) and don't usually contain a bunch of weird oils and other crap.
However, they're usually a bit more expensive than actual meat.