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> Like, how is it even justified—does Apple really spend $99 on infra maintenance and server costs to host your app? How much something costs is not what determines how much a company charges for something. A company sets prices based on what will make it the most money. A company only lowers prices if they think doing so will generate higher total profits in the long run. Apple seems to think charging $99 a year for…
> A company sets prices based on what will make it the most money. No company does this. Prices are set based upon demand. This does provide opportunities to make more money during some periods than others. If you have a monopoly then you can ignore this and just pick what makes you the most. > Apple seems to think charging $99 a year for developers will help its long term bottom line the most. It's absolutely a besp…
In a market without competition (such as the mobile duopoly), that's how it works. The customer has no choice anyways so no price comparison can happen.