A company I was at had an internal blog where anyone could write an article, and others could comment on it. Zero requirement to do so, and it in no way factored into your rating. I think it was the result of a hackathon one year.
Anyway, I really enjoyed it, because I like technical writing. I found that if I wrote a deeply technical post, I’d get very few likes and comments – in fact, I even had a Staff Eng tell me I should more narrowly target the audience (you could tag groups as an intended audience; they’d only see the notification if they went to the blog, so it wasn’t intrusive) because most of engineering had no idea what I was talking about.
Then, I made a post about Kubecost (disclaimer: this was in its very early days, long before being acquired by IBM; I have no idea how it performs now, and this should not dissuade you from trying it if you want to) and how in my tests with it, its recommendations were a poor fit, and would have resulted in either minimal savings, or caused container performance issues. The post was still fairly technical, examining CPU throttling, discussing cgroups, etc. but the key difference was memes. People LOVED it.
I later repeated this experiment with something even more technical; IIRC it involved writing some tiny Python external library in C and accessing it with ctypes, and comparing stack vs. heap allocations. Except, I also included memes. Same result, slightly lessened from the FinOps one, but still far more likes and comments than I would expect for something so dry and utterly inapplicable to most people’s day-to-day job.
Like you, I find this trend upsetting, but I also don’t know how else to avoid it if you’re trying to reach a broader audience. Jensen, of course, is not, and I applaud them for their rigorous approach and pure writing.