> Steve McDowell, chief analyst at NAND research, told The Register that VMware by Broadcom is “laser focused on high-revenue, high-margin business” and has priced its wares “just below the pain threshold for customers they care about.” If you hike your prices by 10-15x, you only need 6-10% of customers to stay to maintain your revenue, reduce costs and massively increase profit margins!
But that's the way to become a niche product and not one of the standard supplier of VM solutions. They will lose reputation and reference customers.
It looks a lot like VMware just lost a 24,000-VM customer
121–130 of 151 posts
Re: It looks a lot like VMware just lost a 24,000-VM customer
#122Earlier quoted context omitted.
Broadcom makes $35B a year in revenue. VMWare made at most $13.4B. Even with severe churn, VMWare would make around $12.8-13B. VMWare is just a BU now, not a company, and the economics of managing "just another product line" is different from a company with a flagship product As I've mentioned before on HN, the math is different and it makes sense to up prices and only concentrate on F1000s at that size. > Pinning al…
> Large customers are sticky. You can't migrate your hypervisor or cloud provider overnight. These are multi-year projects. Yes, but that scale, everything is an multi-year effort. The contracts likely as well. That doesn't mean, it's not going to happen. And it's not like all has to happen in one go. So before you were all in VMware, and that vendor is practically promising to hike up the prices to make you bleed. W…
Re: It looks a lot like VMware just lost a 24,000-VM customer
#123Earlier quoted context omitted.
They still force you into a specific hardware organisation (hyperconverged, disks are on the compute nodes and storage is distributed) which doesn't make sense for everyone's workloads. Also, at least a few years ago(hope it's not still the case), a lot of their services were a bunch of open source poorly stitched together with bash, and their poor abstraction over it was leaking heavily. Their APIs were also very po…
I believe it's all Supermicro hardware. We looked into it as well (higher ed) and it was just way too expensive for their NX servers with Intel Silver CPUs. I've heard stories that it's usually low cost to enter, but when you want more CPU/storage it's ungodly expensive. Even the initial quote for three hosts was ridiculous for the CPUs offered.
And storage, a few years ago they were trying to convince us that their cache is soo good, you should use spinning disks with some SSD cache. Of course they wouldn't provide any concrete numbers, and even with hybrid storage and subpar CPUs, they were a decent chunk more expensive than traditional servers with better CPUs and a dedicated full flash SAN.
Add to that the subpar (even in their demos!) software with lacking APIs, and it just seemed extremely weird to see them getting business.
Re: It looks a lot like VMware just lost a 24,000-VM customer
#124I admit to not understanding or caring about the full scope of Computershare’s business (side note: that’s a dumbass name), but having been forced to suffer their software when working for a former company, it boggles my mind that they need 24,000 VMWare VMs, in addition to a bunch of Nutanix VMs.
> it boggles my mind that they need 24,000 VMWare VMs Their whole business is based on computer sharing. There's a lot of microservices to make it happen.
Re: It looks a lot like VMware just lost a 24,000-VM customer
#125> Steve McDowell, chief analyst at NAND research, told The Register that VMware by Broadcom is “laser focused on high-revenue, high-margin business” and has priced its wares “just below the pain threshold for customers they care about.” If you hike your prices by 10-15x, you only need 6-10% of customers to stay to maintain your revenue, reduce costs and massively increase profit margins!
If you start celebrating your new pricing structure with just a 90% customer loss in Y1, you're in for a nasty shock in Ys 2-5.
That's before you factor in the shift of mindshare to alternatives. Pointing this thing at ultra-large customers means everyone else is using and training on something else.
Re: It looks a lot like VMware just lost a 24,000-VM customer
#126Earlier quoted context omitted.
Broadcom makes $35B a year in revenue. VMWare made at most $13.4B. Even with severe churn, VMWare would make around $12.8-13B. VMWare is just a BU now, not a company, and the economics of managing "just another product line" is different from a company with a flagship product As I've mentioned before on HN, the math is different and it makes sense to up prices and only concentrate on F1000s at that size. > Pinning al…
Don’t attribute this stuff to strategy. The people running “the BU” are just counting on friction to hold on to revenue. They aren’t able to even meet the commitments they make and are disrespectful to customers in other ways. I think they overestimated their market power. I have 2 years left on my main ELA. I have budget to spend 5x to exit. My spend will go from 8 figures to under $1M. Personally, I resisted the vi…
It's so much better business not to be an asshole. I really don't understand how people can't internalize this.
Re: It looks a lot like VMware just lost a 24,000-VM customer
#127Earlier quoted context omitted.
Also pretty much guarantees flight of your former customer base to close compliments - who then have improved revenue to bring their products closer in alignment to yours. You'd better have a hell of a moat to follow this strategy.
Tiny nitpick: complement means a good in an adjacent part of the supply chain (e.g. batteries and EVs are complements), you might have meant 'competitors'.
Re: It looks a lot like VMware just lost a 24,000-VM customer
#128Earlier quoted context omitted.
However, would it be sensible to keep a small team on a different tech (in this case move everything to N but keep a small V team) so that when shit happens in the other side you have an immediate team to migrate everything to this side? (I'm thinking about MSFT who maintained a small Windows team when the majority effort went to OS/2 back in the 80s)
The MSFT case was R&D spend, but Infra falls under the Finance&IT bucket, where the available capital is much less.
Re: It looks a lot like VMware just lost a 24,000-VM customer
#129Earlier quoted context omitted.
That is not a good comparison. NeXT was far more than "a BSD". It was a whole bunch of frameworks, development tools, applications, and a hardened team that had already ported to several other architectures. BeOS was still mostly vision at that point.
wasn't Next actually developed by the former CEO of Apple as well?
Re: It looks a lot like VMware just lost a 24,000-VM customer
#130Earlier quoted context omitted.
You might be right, but at least it is SOME skeptical source to fight back against the unending gusher of marketing bullshit. The fact they may preferentially apply the snark based on "extortion" isn't great, but at least they are SOME voice, and like comedy some snarky sarcasm is often much more incisive that (shockingly) fluff. And considering the gushing amound of shadow-sponsored fluff in other magazines, aka the…
> is SOME skeptical source to fight back against the unending gusher of marketing bullshit. They aren't though. They are also marketing bs. If you work at a vendor, go slack your content marketing team for a coffee chat to understand how it works. This is the managing company for The Register [0]. We'd work with AMs at Situation Publishing to be looped to the right magazine (Register, Next Platform, Blocks and Files,…
As I mentioned earlier, the register isn't on my radar anymore and obviously sold out. In your original post, you had a hate-on with their tone, but it was their tone that (originally) made them refreshing. The discourse without it would be have reporting on corporate release announcements and various reviews by people who don't use the products day-to-day in their actual job.
Snarky tones about Larry Ellison needing yacht money or referencing whether a good or useful IBM product was worth having to deal with their aggressive sales people was the indications that the writers (again at one time) got or understood the industry.
Of course, that's not sustainable as a business model...
Anyways, my main point is that it's not the tone that's the issue, it's the publication industry for reasons that you stated.